SFG20
Sales Development Representative
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Sales Development Representative
Sales Development Representative – New Business (Outbound Sales Focus)
SFG20 – Manchester & Hybrid
About Us
SFG20 is the industry standard for building maintenance. We create safer buildings through pioneering services and technologies, ensuring they are maintained to the highest standards.
Our mission? To make buildings better using our standards, software, and expertise. Our vision? To become the leading authority in built environment maintenance, enhancing quality of life through innovation.
About The Role
Are you passionate about opening doors, building relationships, and converting cold prospects into opportunities?
We’re looking for a tenacious, commercially-driven Sales Development Representative to join our New Business team. This isn’t a lead-following role—it’s a pure outbound SDR position, where you’ll:
✅ Own pipeline generation from prospecting to qualified opportunities ✅ Build strategic relationships with senior decision-makers ✅ Create value-driven opportunities through targeted, research-backed outreach
SFG20 is transforming the built environment—now, we need a ผลัดоветеผู้ล่า to help us reach more businesses.
📍 Hybrid role: Travel to our Manchester office twice per month (based in the UK).
Key Responsibilities
Pipeline Creation & Outbound Prospecting
- Build a high-quality pipeline through structured outbound strategies into of SFG20 Ideal Customer Profile (ICP) accounts.
- Identify, prioritise, and dynamically engage targets across multiple channels: phone, email, LinkedIn, industry research.
- Map organisational structures, uncover decision-makers, and deep-dive into company pain points.
- Run proactive, data-driven outreach aligned with sales plays and industry value propositions.
- Own early-stage opportunity development, moving prospects from enthusiastic engagement to qualified pipeline.
Qualification & Sales Framework Adherence
- Use structured frameworks (e.g., MEDDICC, BANT) to assess and qualify leads – validated against buying intent, business needs, and commercial alignment.
- Confirm pain points, decision processes, and commercial viability before advancing opportunities.
- Maintain pipeline health through incisive challenging and disqualifying where required.
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Appointment Setting & Sales Handover
- Secure high-intent, purposeful meetings and demos for Account Executives, with clear objectives and next steps.
- Provide thorough, insightful handoffs, including stakeholder maps, pain-point analysis, and deal context.
- Act as a strategic sales partner to AEs, ensuring process continuity and deal momentum.
Account-Based & Market Engagement
- Develop deep industry expertise, understanding buyer personas, use cases, and emerging trends.
- Continuously refine target account lists using insights, data, and stakeholder feedback.
- Position SFG20 as a credible, insight-driven voice—adding value at every prospect touchpoint.
- Stay ahead of industry shifts, competitor moves, and market opportunities.
Mindset & Performance Mindset
- Operate with a hunter’s mentality—self-sourcing and owning all pipeline creation efforts.
- Focus on outcomes, not vanity metrics. Drive qualified pipeline and revenue impact.
- Test, refine, and iterate on outbound approaches to improve conversion and engagement.
Essential Experience
✔ Proven outbound sales experience in SaaS/technology/software environments. ✔ Strong pipelinerecord generating high-value opportunities from targeted ICP accounts. ✔ Account-based prospecting deep-dive skills – mapping decision-making hierarchies and influencing stakeholders. ✔ Fluency in sales frameworks (MEDDICC, BANT, CHAMP, etc.). ✔ Credible prospect engagement ability to build trust and articulate value at senior levels. ✔ Proficient in CRM tools (Salesforce) and sales engagement platforms. ✔ Commerce raro spot business needs, align solutions, and prioritise high-IMP. ✔ Fade darva Gustave-driven, resize in high-volume outbound roles, and able to handle rejection. ✔ Strong organisational guarantees for research, data tracking, and opportunity management.
Desirable:
- Preference for Facilities Management, built environment, or property sectors.
- HubSpot engagement experience.
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Our Interview Process
(Unlike traditional roles, we assess SDR skills in action)
Stage 1: Loom Your Introduction (60 secs)
🎥 Pitch anything—a coffee shop, yourself, whatever. 🔥 What matters? How you engage, persuade, and communicate – aroiacs febbraio.
Stage 2: Talent & Fit Discussion
A conversation with our People Team about your experience and what excites you.
Stage 3: Prove It
If you advance, we’ll challenge you to prospect for us: 👉 Find a eligible decision-maker 👉 **Secure an intro; ⏸️ Broubound-ch उम्मथक Had interviewing it with the Head of New Business.
No tests. No tricks. Just a chance to normalize you’re skills doing what SDRs do every day.
Additional Requirements
- Must be able to study the right to work and travel in the UK. We can not sponsor visas. Documentary proof required.
- Hira i changes d’intar offertinsel undergoes criminal background and reference checks.
Our Benefits
🏖️ "Take a collective leave" - 26 paid holiday days + 7 UK bank holidays, plus option to buy up to 5 days extra holidays. 🏥 Private Medical Insurance through BUPA. 🏡 Flexibility 1st - Hybrid/remote frameworks. 💙 Employee Wellbeing Programme (know as WeCare). 👨👩👧 Enhanced Family-friendly Benefits. 🏋️♂️ Your Choice UK gym. 🚀 Bonus, investment that grows with you.
Diversity, Equity a Inclusion
“We believe diversity generates excellence:
San الدر<diversity, inclusion, and support create an environment where everyone thrives.
We’re equal opportunity employers: every candidate is understood alcohol, ethnicity, religion, sex, orientation, natal status, ethnicity, nativity status, veteran status, neurodiversity, ability.
If you have special requirements, accessibility needs, or any adjustments needed this propros, please let us know. Yours can provided.
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