PMF Partner Limited
Sales Development Representative | Startups & AI
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Sales Development Representative | Startups & AI
Company: PMF Partner Location: Remote (UK) Employment type: Full-time Salary: £30,000 per year + uncapped performance-related commission
About PMF Partner
PMF Partner works directly with startup founders to help them:
- Test markets
- Generate early commercial traction
- Build repeatable sales processes
We focus on early-stage technology companies with strong products but who lack clarity on: ✔ How to position their offering ✔ Who to sell to ✔ How to generate meaningful conversations
Unlike traditional roles selling a single product in one market, this role involves supporting 2–3 startup clients at a time, each with unique products, target markets and commercial challenges. The variability drives engagement and learning, offering exposure to diverse startup growth strategies.
The Role
We need a confident, commercially curious Sales Development Representative to execute outbound calling campaigns on behalf of our startup clients.
Core Responsibilities
Your primary job is to:
- Speak with prospective customers
- Qualify interest
- Book high-quality meetings for supported founders and sales teams
PMF Partner provides:
- Target markets
- Prospect lists
- Positioning materials
- Campaign strategies
- Call scripts
Your focus? Quality over quantity—we prioritise relevant conversations, well-qualified meetings, and commercial insights over raw call counts.
You’ll analyse:
- Why prospects hesitate or engage
- Current competitive offerings
- Repeated objections This data helps refine client strategies in positioning, targeting, and go-to-market approaches.
What You’ll Be Doing
You will:
- Conduct high-volume, high-quality cold calling for 2–3 startup clients
- Engage founders, directors, and senior decision-makers across industries
- Understand each client’s product deeply, explaining value clearly during calls
- Follow structured scripts while adapting dynamically in conversations
- Identify and qualify genuine business problems
- Book relevant discovery meetings for founders and sales teams
- Research target companies and decision-makers before/during outreach
- Document detailed call notes, outcomes, and prospect feedback post-conversation
- Maintain organised CRM records and up-to-date sales reporting data
- Follow up effectively to convert interest into meetings
- Share recurring objections and market trends with the team
- Manage outreach across clients without compromising quality
- Suggest improvements for scripts, targeting, and campaign performance
What You’ll Learn
This role provides hands-on experience in how early-stage companies find customers and scale:
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Key Insights to Grow Your Skills
You’ll learn to:
- Identify the ideal market segment for a product
- Define a clear ideal customer profile (ICP)
- Test and refine a value proposition
- Understand why customers buy (or hesitate)
- Distinguish between weak and strong market signals
- Convert cold conversations into high-potential sales opportunities
- Differentiate between activity and genuine commercial traction
Specialised Expertise
You’ll gain practical experience with AI, automation, and custom software solutions, including:
- Explaining complex technology in business-relevant ways
- Engaging practises that are just adopting AI into existing operations
Broader career benefits: ✅ Commercial judgement and market awareness ✅ Objection handling ✅ Understanding modern tech business models ✅ Broader exposure than standard in-house SDR roles, working across diverse clients, industries, and business models.
Who We’re Looking For
Ideal Background
- Experience as a B2B SDR, telesales professional, BDR, or recruitment consultant
- Strong preference for cold-calling (especially to business decision-makers)
- Open to candidates with:
- Exceptional communication skills
- Resilience in high-rejection environments
- Genuine ambition in startup sales or B2B technology sales
Key Traits & Skills
You should be skilled in: ✔ Confidently speaking with senior decision-makers on the phone ✔ Completing a higher-than-average call volume ✔ Translating complex tech into plain business language ✔ Handling rejection without losing energy or focus ✔ Understanding why businesses buy/say 'no' ✔ Managing multiple concurrent campaigns/organisationally ✔ Recording commercially useful insights during calls ✔ Working independently in a remote environment ✔ Growing through coaching and structured feedback ✔ Staying interested in AI, software, and startup challenges
Attitudes We Value
Focus on quality meetings, not vanity metrics—we prefer fewer high-potential opportunities over manicdirect conversion targets.
What Success Looks Like
Success here is measurable with consistent: ✅ Agreed outbound activity completion ✅ Professional, relevant phone conversations ✅ Booking of high-quality meetings with the right decision-makers ✅ Accurate capture of prospect feedback and call outcomes ✅ Deep understanding of client products, markets, and challenges ✅ Improving conversion rates over time ✅ Building trust with founders as your representative in the field
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Why Join PMF Partner?
Impact Over Process
You’ll work directly with founders, influencing their commercial decisions—not generator numers into a peparing pipeline bureaucracy.
Multi-Industry Experience
Learn to sell across diverse markets, industries, and business models—unlike being siloed in one product type.
AI & Technology Focus
Build expertise in selling cutting-edge AI, automation, and custom tech solutions to established businesses—a high-demand skill in sales.
Early-Stage Growth Insights
Peel back the curtain on how pre-scale businesses operate, from testing customer fit to refining go-to-market practices.
Career Progression Potential
As PMF Partner grows, roles may expand into:
- Campaign management
- Sales strategy support
- Account management
- Closing, promo-hooning and other advanced SDR/closer positions
Meaningful Outcomes
Every conversation you generate directly impacts startup growth—unlike large corporates where contributions.
What We Provide
| Incentive | Benefit |
|---|---|
| Base Salary | £30,000 annually |
| Commission | Uncapped performance-related earnings |
| Onboarding | Structured induction for each client and campaign |
| Support | Provided positioning, markets, scripts and prospect data |
| Coaching | Regular feedback and call reviews |
| Exposure | Direct connections to startup founders and senior decision-makers |
| Career Growth | Opportunities for more responsibility as gaps emerge |
| Environment | Remote, results-driven, and entrepreneurial |
How to Apply
Please submit your: 📝 CV 📄 Cover note (one paragraph addressing all points):
- Your cold-calling or outbound sales experience
- Past examples of businesses/decision-makers you proactive-home
- Any experience selling tech/software/professional in sixtok－services
- Why working across multiple startups intrigues you
- An example of how you’ve handled a difficult prospective occasions wyria-fully
Other options: 📞 Call 07508 773310 💼 Connect on LinkedIn and introduce yourself
Follow-up: Shortlisted candidates may complete a brief role-play phone conversation during interviews.
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