RotaCloud
Sales Development Representative
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Sales Development Representative
As a Sales Development Representative at RotaCloud, you’ll be the first engaging point of contact for many businesses—whether they’re exploring a free trial or discovering us for the first time. You’ll proactively re-engage trial users, initiate outreach to new businesses, and conduct structured discovery conversations to identify workforce management challenges. By booking high-quality meetings for our Account Executives, you’ll ensure meaningful interactions that drive conversions.
Sitting at the heart of Sales, Marketing, Product, and Customer Success, you’ll act as the commercial lead for every opportunity, sharing market insights and addressing friction points to enhance the buying journey. How prospects experience RotaCloud begins with you—help shape a seamless and engaged lifecycle.
What You’ll Be Doing
Pipeline Engagement & Qualification
- Proactively re-engage prospects during their free trial via phone, email, and in-app messaging to boost adoption and reduce churn.
- Follow up with users who’ve ended their trial to understand gaps and reignite interest where possible.
- Conduct structured discovery calls to assess customer context, pain points, buying processes, and product fit.
- Identify and target new businesses with zero prior engagement, leveraging cold outreach (phone, email, LinkedIn) to introduce RotaCloud.
Solution Selling, Demos & Proposals
- Identify opportunities by asking targeted questions and aligning solutions to prospects’ needs.
- Qualify leads against ideal customer criteria before handing off to sales.
- Book highly relevant demos and meetings for Account Executives, ensuring a seamless handoff with comprehensive context.
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Pipeline Management
- Maintain accurate and up-to-date records of prospect interactions, trials, and follow-ups in HubSpot.
- Contribute actionable insights to pipeline reporting, prioritising learnings and outcomes over raw volumes.
Customer Experience & Journey Support
- Create a confident, low-friction experience from trial Sign-up to scheduled demo.
- Clearly define next steps, maintaining commitments and aligning expectations.
- Share practical feedback to improve product messaging, trial engagement, and sales assets.
Cross-Team Collaboration & Growth
- Share objections, insights, and post-sales learnings with the Sales team to refine strategies.
- Work closely with Marketing to refine lead generation messaging and quality.
- Partner with Customer Success to ensure smooth onboarding and handoffs, driving long-term retention.
You’ll Thrive In This Role If You
- Master consultative selling: Ask sharp questions, develop active listening, and tailor responses to meet real customer needs.
- Drive organisation and follow-through: Juggle multiple opportunities while tracking details and maintaining momentum.
- Stay resilient and adaptable: Handle rejection and evolve swiftly with shifting priorities and objections.
- Collaborate effectively: Bridge gaps between departments by sharing information early, clearly, and constructively.
What We’re Looking For
✔ Strong communicators: Confident, articulate, and adaptable in verbal (phone) and written (emails, LinkedIn) contexts.
✔ Self-motivated performers: Demonstrated ability to exceed targets, embrace competition, and sustain drive.
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✔ Relationship builders: Credible with diverse stakeholders (decision-makers, technical leaders, operational teams).
✔ Product storytellers: Passionate about SaaS solutions, happy to learn new features, and translate them into value for customers.
✔ CRM-savvy: Skilled in HubSpot, activity tracking, pipeline management, and analytics.
✔ Learning mindset: Keen to understand product-led growth, feedback mechanisms, and industry trends.
What’s in It for You?
💡 Salary: £26,500 - £28,000 + performance-based bonus structure 🏠 Hybrid working: 2 days in our York city-centre office, 3 days flexible from home. 📅 Holiday & flex: 34 days annuall (increases to 41 days with length of service) + options to buy/sell extra days. 🏥 Healthcare: Comprehensive private healthcare. 🍽 Break: Paid lunch break. 👨👩👧👦 Family-friendly: Enhanced benefits including parental allowances. 🎓 Learning budget: £500/year for professional development. 👁️ Eye health: Support for glasses/contacts. ⏳ Volunteer options: Paid time for charitable commitments. 📊 Events: Fortnightly team events, monthly department lunches, bi-annual company retreats, and more.
Where You’ll Work
This is **gy"="**hybrid role—two days in our sparkling open-plan office in York’s historic city centre, two at home.
Ready to Get Started?
You don’t need to tick every box—we’re about potential, not just experience. If you share our passion for ** Sales + Customer-Centric Growth**, we’d love to hear from you! Get in touch and let’s talk.
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