Allocator
Sales Development Representative
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Sales Development Representative (SDR)
Location: London (Shoreditch) — Hybrid, 3-4 days in office
Salary: £35k - £50k base (dependent on experience), £70-85k OTE
The Company:
Allocator is a software and data-as-a-service company helping allocators to Private Markets Funds and Hedge Funds turn unstandardized reports into a single, structured dataset for risk management, performance attribution, and value creation analysis.
For 10 years we've focused on clarity, opportunity, and efficiency for capital allocators worldwide, and we're becoming the data strategy partner of choice for leading investment offices globally.
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The Role:
As an SDR based in London, you'll prospect new business and build pipeline with accounts of all sizes across the Americas, EMEA, and APAC.
You'll be central to our new-logo acquisition strategy — a highly visible role with direct, measurable impact on revenue. You will:
- Manage your own book of accounts and set the prospecting strategy for each
- Book demos and meetings for our Account Executives through cold calling, personalised email, LinkedIn outreach, video prospecting, events, and direct mail
- Uncover needs beyond what's initially obvious to the prospect through structured, thoughtful questioning
What we offer:
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- A collaborative environment with hands-on coaching from peers and leadership
- Structured feedback and enablement to build modern B2B SaaS sales development skills
- Market and product training to give you real context on the alternative investment industry
- A clear path to progression — two of our current AEs started as SDRs
- Equity participation
- A professional development budget
- Hybrid working — 3-4 days in our Shoreditch office, 1-2 days WFH
- Private medical cover
- 1Rebel gym membership
Allocator is committed to diversity, equity, and inclusion — in how we build our products and how we build our team.
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