AGR
Sales Development Team Lead - Warrington, United Kingdom based
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THE ROLE
We are looking for a Sales Development Team Lead to help accelerate AGR's growth across Europe. This is a dual player-coach role, combining hands-on sales development with the leadership of an international SDR team.
Approximately 50% of your time will be focused on managing, coaching and developing a team of five SDRs working across different markets. The remaining 50% will be dedicated to generating qualified pipeline in your own market and leading by example.
This role is well suited to either a high-performing Senior SDR who is ready to take the next step into team leadership, or an experienced SDR Team Lead who enjoys staying close to day-to-day prospecting and pipeline generation.
You will work closely with Marketing, Account Executives and Revenue Operations to improve outreach, qualification, processes and team performance, directly reporting to VP Growth & Marketing.
Team Leadership Responsibilities
- Lead, coach and develop a team of five SDRs across multiple European markets.
- Run regular one-to-ones, coaching sessions, call reviews and performance discussions.
- Support the onboarding and continuous development of new and existing SDRs.
- Track individual and team performance against agreed KPIs and help the team consistently achieve its targets.
- Improve outbound processes, messaging, cadences and playbooks through structured coaching and ongoing testing.
- Build a collaborative, accountable and high-performance team culture.
- Work closely with Marketing, Sales and Revenue Operations to ensure alignment on campaigns, lead quality, qualification and handover.
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Hands-on Sales Development Responsibilities
- Generate qualified pipeline through outbound prospecting in your assigned market.
- Identify and qualify prospective customers through phone, email, LinkedIn and other channels.
- Engage prospects, understand their needs and book high-quality meetings for Account Executives.
- Maintain accurate CRM data, timely follow-up and strong pipeline hygiene in HubSpot.
- Share market insights and prospect feedback with Marketing, Sales and Product teams.
- Continuously test and improve outreach strategies, messaging and conversion rates.
Main Requirements
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- Experience as a high-performing Senior SDR who is ready to move into a team leadership role, or previous experience as an SDR Team Lead.
- Native-level fluency in at least one of AGR's core market languages: British English, Danish, Swedish, Norwegian or Finnish.
- Experience in B2B SaaS or technology sales.
- Strong coaching and mentoring skills, with a genuine interest in developing people.
- Excellent verbal and written communication skills.
- A data-driven approach and the ability to analyse KPIs, identify performance gaps and take action.
- Strong organisational, prioritisation and time management skills.
- Experience using a CRM platform, preferably HubSpot, and modern sales engagement tools.
- A proactive, resilient and hands-on approach suited to a fast-paced international environment.
PRACTICAL CONDITIONS
- Location: Warrington, United Kingdom
- Hybrid working arrangement.
- International responsibility across multiple European markets.
- Some travel is required, primarily to Denmark, Iceland and the UK.
- Starting date: As soon as possible
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