Alfa-Executive Solutions
Sales Director – Care Home Technology
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Sales Director – Care Home Technology
Sales Director – Care Home Technology
UK Based | Care Home Sector
£90,000 - £110,000 + Executive Package
Barnaby Stewart Executive Search is working with a growing care technology business that supplies systems into the UK care home market.
The business has a strong product, an established sector focus, and a clear opportunity to grow further across care home groups.
This role needs someone who can sell into the care home sector properly. Someone who can speak to owners, CEOs, COOs, Operations Directors, and Regional Directors with credibility, and understand the pressures they are dealing with day to day.
The successful candidate will take ownership of sales growth across the care home market.
Key responsibilities will include:
- Building senior relationships across care home groups, operators, and owners.
- Opening new opportunities and managing larger group sales conversations.
- Bringing more structure, discipline, and consistency to the commercial process.
- Working closely with the leadership team to turn market interest into signed contracts.
- Representing the business properly in a sector where trust and credibility matter.
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That may come from digital care planning, eMAR, rostering, compliance systems, workforce technology, falls prevention, acoustic monitoring, resident safety technology, or another product or service sold directly into care home operators.
The important thing is that they understand how this market buys.
The successful candidate is likely to bring:
- A proven track record selling into care homes or adult social care.
- Strong relationships across operators, owners, senior management teams, or group decision-makers.
- The ability to open doors, qualify properly, and close business.
- A practical understanding of the pressures care providers are under.
- A hands-on, commercial approach without overcomplicating the sale.
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This is a good opportunity for someone who wants to join a care technology business at the point where the market is becoming more serious about digital systems, operational oversight, and better use of data.
Technology in care is no longer a nice extra.
Used properly, it helps operators run safer, more efficient, and better evidenced services. But this sector does not buy from people who just talk about platforms and dashboards. It buys from people who understand care homes.
That is what this role requires.
For a confidential conversation, please contact Barnaby Stewart Executive Search.
Unfortunately, due to our high number of applications, we are unable to respond to all applicants. If you do not hear back within 2 weeks of submitting your application, please assume your application has been unsuccessful.
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