ASSA ABLOY
Sales Director, Enterprise

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An Amazing Career Opportunity for a Sales Director, Enterprise!
Location: Cardiff, UK
Job ID: 49889
The Sales Director, Enterprise leads HID's go-to-market strategy and revenue execution across EMEA for enterprise authentication solutions. Responsible for developing strategic Fortune 500 relationships, driving predictable pipeline growth, and achieving regional bookings targets through direct and partner-led sales.
The role collaborates closely with product, marketing, solution engineering, and strategic alliance teams to position HID as a leader in phishing-resistant authentication and identity solutions. The successful candidate combines executive presence, enterprise sales expertise, and data-driven pipeline management to accelerate growth in complex customer environments.
Who are we?
HID powers the trusted identities of the world’s people, places, and things, allowing people to transact safely, work productively and travel freely.
We are a high-tech software company headquartered in Austin, TX, with over 4,500 worldwide employees. Check us out here: www.hidglobal.com and https://youtu.be/23km5H4K9Eo
Identity and Access Management Solutions (IAMS):
HID Global IAM products protect more than 85 million user identities.
At HID Global, we understand that no person, device, or workplace can go unprotected. This philosophy of Zero Trust drives us to create new advances in risk-based multi-factor authentication, leads us to secure user identities in converged access environments and drives the need to expand implementations with our industry-leading digital certificates and PKIaaS solution to manage them at scale.
As our Sales Director, Enterprise, you’ll support HID’s success by:
- Develop and execute enterprise sales strategies for EMEA.
- Build executive relationships with CIOs, CISOs and other senior stakeholders.
- Own regional pipeline generation, forecasting and bookings performance.
- Lead account-based marketing initiatives with Marketing and Product teams.
- Utilize Salesforce.com to maintain forecast accuracy and sales analytics.
- Represent HID during executive presentations, RFPs and strategic customer engagements.
- Collaborate with major platform providers like Microsoft, Okta, Ping Identity, Optiv, GuidePoint and other ecosystem partners.
- Drive adoption of HID authentication solutions across enterprise organizations.
- Establish HID thought leadership and competitive differentiation in enterprise cybersecurity.
- Develop scalable sales processes and outbound prospecting programs.
- Partner cross-functionally with Product Management, Marketing, Solution Engineering, Professional Services and Channel teams.
- Mentor internal stakeholders on enterprise sales strategy, account planning and executive engagement.
- Continuously evaluate market trends, competitive positioning and customer requirements to influence go-to-market strategy.
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Your Experience and Background include:
- 7+ years of enterprise sales experience in cybersecurity, identity or related technologies.
- Demonstrated success selling into enterprises in EMEA.
- Experience engaging C-level executives and navigating complex buying organizations.
- Proven pipeline development, forecasting and revenue management skills.
- Strong written, verbal and presentation skills.
- Advanced Salesforce.com proficiency.
- AI skills, use of HID supported AI tech for productivity and analysis.
- Bachelor's degree or equivalent combination of education and relevant industry experience.
- Proven success selling authentication, IAM/FIDO or identity security solutions into the enterprise markets across EMEA.
- Have been in a sales leadership position with both start up and global companies.
- Experience working within highly matrixed global organizations in building business cases, ROI models based on consultative sales discovery methods.
- Familiarity with regulated industries including financial services, healthcare and critical infrastructure.
What we can offer you:
- Competitive salary and rewards package.
- Competitive benefits and annual leave offering, allowing for work-life balance.
- A vibrant, welcoming & inclusive culture.
- Extensive career development opportunities and resources to maximize your potential.
- To be a part of a global organization that is pioneering the hardware, software and services that allow people to confidently navigate the physical and digital worlds.
Why apply?
Empowerment: You’ll work as part of a global team in a flexible work environment, learning and enhancing your expertise. We welcome an opportunity to meet you and learn about your unique talents, skills, and experiences. You don’t need to check all the boxes. If you have most of the skills and experience, we want you to apply.
Innovation: You embrace challenges and want to drive change. We are open to ideas, including flexible work arrangements, job sharing or part-time job seekers.
Integrity: You are results-orientated, reliable, and straightforward and value being treated accordingly. We want all our employees to be themselves, to feel appreciated and accepted.
HID does not accept unsolicited resumes from headhunters, recruitment agencies, or fee-based recruitment services. We are not responsible for any fees related to unsolicited resumes.
HID is committed to building a diverse, equitable, and inclusive workforce that reflects the global communities we serve. As an equal opportunity employer, we welcome applications from individuals of all backgrounds, experiences, and perspectives. We evaluate applicants without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, disability, age, veteran status, or any other legally protected characteristic. Our goal is to create a workplace that empowers everyone to thrive and be their authentic selves, fostering an environment of mutual respect and inclusivity. If you have a disability and require assistance or accommodation to participate in the application process or to perform essential job functions, please contact accommodations-ext@hidglobal.com.


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Immigration Sponsorship Not Available
Applicants for this position must be currently and legally authorized to reside and work in the hiring country. HID Global will not offer immigration sponsorship or assume sponsorship of an employment visa for this position. International relocation or remote work arrangements outside of the hiring country will not be considered.
Our Talent Acquisition team may use an AI-powered screening tool to support their initial review of your application. The tool analyzes resume content such as qualifications, skills, and experience to help recruiters assess applications against role requirements. It does not score, rank, filter, or make any decisions about your application. All hiring decisions are made by people following their own review of your full application.
Information processed by the tool is deleted once the recruiter's review is complete.
If you believe the tool has not accurately represented your application, you can request direct human review by contacting privacy@hidglobal.com with the subject line "Application Review Request" and the role you applied for.
We make it easier for people to get where they want to go! On an average day, think of how many times you tap, twist, tag, push or swipe to get access, find information, connect with others or track something. HID technology is behind billions of interactions, in more than 100 countries. We help you create a verified, trusted identity that can get you where you need to go – without having to think about it.
When you join our HID team, you’ll also be part of the ASSA ABLOY Group, the global leader in access solutions. You’ll have 63,000 colleagues in more than 70 different countries. We empower our people to build their career around their aspirations and our ambitions – supporting them with regular feedback, training, and development opportunities. Our colleagues think broadly about where they can make the most impact, and we encourage them to grow their role locally, regionally, or even internationally. As we welcome new people on board, it’s important to us to have diverse, inclusive teams, and we value different perspectives and experiences.
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