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Sales Director
Sales Director – UK & Europe
Company: Insights Opinion
Location: United Kingdom / Europe (Remote or Hybrid, with regular travel)
Reports to: CEO
Department: Sales & Business Development
Employment Type: Full-Time, Permanent
About Insights Opinion
Insights Opinion is a global data collection partner specializing in quantitative and qualitative research. We deliver high-quality fieldwork through our proprietary panels, expert networks, and CATI (telephone) capabilities, with deep expertise in healthcare audiences, hard-to-reach B2B recruitment, and hybrid methodologies. We partner with market research agencies, consulting firms, and leading brands across North America, Europe, and beyond to power confident, evidence-based decision-making.
Role Overview
We are seeking an experienced and commercially driven Sales Director for the UK & Europe to lead and grow our revenue across the region. This is a senior, quota-carrying leadership role responsible for building the sales pipeline, closing new business, expanding key accounts, and representing Insights Opinion as a trusted fieldwork and data collection partner to agencies, consultancies, and brands.
The ideal candidate combines a strong network within the market research and insights industry with a proven track record of selling data collection, panel, or fieldwork services. You will be the face of Insights Opinion across the UK and European markets, shaping our commercial strategy and delivering sustainable, profitable growth.
Key Responsibilities
Revenue & Business Development
- Own and deliver the UK & Europe sales target, driving new business acquisition and revenue growth.
- Build, manage, and convert a robust sales pipeline across market research agencies, consulting firms, and brands.
- Identify and pursue opportunities across quantitative, qualitative, CATI, panel, and expert network services.
- Lead the full sales cycle: prospecting, qualification, proposals, negotiation, and closing.
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Account Management & Client Relationships
- Develop and nurture long-term relationships with key clients and decision-makers.
- Grow existing accounts through upselling and cross-selling of Insights Opinion's service portfolio.
- Act as a strategic advisor to clients, understanding their research needs and matching them to the right solutions.
- Ensure high levels of client satisfaction and retention in partnership with delivery and operations teams.
Strategy & Market Development
- Develop and execute the regional commercial strategy for the UK & Europe.
- Monitor market trends, competitor activity, and emerging methodologies to inform positioning.
- Provide accurate sales forecasting, pipeline reporting, and market intelligence to leadership.
- Identify and develop new market segments, verticals (with a focus on healthcare and B2B), and partnership opportunities.
Leadership & Collaboration
- Represent Insights Opinion at industry events, conferences, and forums (e.g., ESOMAR, BHBIA).
- Collaborate closely with operations, project management, and delivery teams to ensure feasibility and quality.
- Contribute to pricing, proposals, and bid management in coordination with internal stakeholders.
- Mentor and, over time, help build and lead a regional sales team as the business scales.
Required Qualifications & Experience
- 7+ years of B2B sales experience, with at least 3 years in a senior or leadership sales role.
- Proven track record of selling market research, data collection, fieldwork, panel, or insights services.
- Strong existing network within the UK and European market research, insights, or consulting industry.
- Demonstrated success in meeting and exceeding revenue targets and closing complex, high-value deals.
- Solid understanding of research methodologies (quantitative, qualitative, CATI/CAWI, online panels, expert networks).
- Excellent negotiation, presentation, and consultative selling skills.
- Ability to work autonomously in a remote/hybrid environment and manage a multi-country territory.
- Willingness to travel across the UK and Europe as required.
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Desirable
- Experience selling into or within the healthcare market research sector.
- Familiarity with hard-to-reach B2B and HCP recruitment.
- Knowledge of relevant compliance and quality standards (e.g., ISO 20252, GDPR).
- Experience with CRM tools (e.g., HubSpot) and structured sales reporting.
- Additional European language skills are an advantage.
What We Offer
- Competitive base salary with an attractive, uncapped commission structure.
- The opportunity to shape and lead commercial growth across a key strategic region.
- A collaborative, entrepreneurial, and globally connected team environment.
- Flexible remote/hybrid working arrangements.
- Career progression as the business expands across Europe.
How to Apply
Please submit your CV and a short covering note outlining your relevant experience and network to hr@insightsopinion.com
Insights Opinion is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.
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