Fluid Fusion - Beer, Wine & Spirits Recruitment
Sales Director- Premium Drinks
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Sales Director - Premium Drinks
Hybrid
This is a board-level commercial leadership appointment with one of the UK's most exciting premium drinks businesses. A brand with genuine character, a loyal and growing consumer following, and serious ambition — this is a business that has carved out a distinctive position in a competitive market and is now looking for the commercial leader to take it to the next level.
With a clear growth agenda and strong brand equity, the business is entering one of the most exciting chapters in its development. The Sales Director appointment is central to that story.
Reporting into the CEO and operating with full board visibility, you will set the commercial direction across all channels — from national and regional accounts through to wholesale, strategic partnerships and emerging routes to market. This is a role with real strategic weight: you will own the commercial strategy, drive profitable growth, and act as a senior voice at board level on everything from pricing and investment to channel development and long-term value creation.
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You will lead and develop a high-performing sales function, build the governance and planning frameworks the business needs to scale with discipline, and work cross-functionally with Marketing, Finance and Operations to ensure commercial plans are executable, brand-aligned and financially robust.
The right person will combine blue-chip commercial rigour with the agility and entrepreneurial mindset that a high-growth, independent environment demands. You'll be comfortable influencing at the most senior levels, operating with pace in complex and ambiguous conditions, and translating strategic intent into measurable commercial outcomes.
You will bring:
- Senior executive-level commercial leadership experience within branded drinks
- A strong track record of delivering profitable growth across both On and Off Trade national accounts
- Experience operating at or directly into board level, with the credibility and gravitas to contribute to company-wide decision-making
- Advanced P&L ownership and a sophisticated understanding of channel strategy, pricing and investment
- Good knowledge of the beer market is advantageous
- A high-value senior industry network across customers, wholesalers and strategic partners
- Proven ability to lead, develop and inspire high-performing commercial teams
- Exposure to DTC or export channels would be advantageous but is not essential
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All candidates must be based in and eligible to work in the UK. VISA sponsorship is not available for this opportunity.
Candidates who meet the brief will be contacted within 2 weeks. This role is being recruited exclusively through Fluid Fusion Ltd.
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