Bird & Bird
Sales Enablement Technology Manager
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Sales Enablement Technology Manager
Role Overview
This is a pivotal moment for business development technology in our industry, and for Bird & Bird. As we continue to grow and evolve our BD function, we are investing in the tools, systems, and enablement capability that will allow both our lawyers and MBD teams to work more effectively and win more business.
The Sales Enablement Technology Manager is a new role that sits at the heart of this ambition. Rather than owning a single platform, you will take a solutions-first view of our entire BD technology ecosystem, identifying where technology can unlock commercial value and ensuring those tools are embedded effectively across the firm.
Role
Working closely with our Senior Digital Marketing Manager, you will be a part of our three-person CRM/BD tech team and work closely with the wider Digital, MBD, and IT functions to ensure our BD technology delivers measurable impact and commercial insight. Two key parts of this role will be:
- Working in close partnership with the Digital team, to connect the dots between BD technology, our broader digital infrastructure, ensuring data flows, systems, and initiatives work together to give us a clearer picture of pipeline, engagement, and return on investment
- Aligning and collaborating with our Client Listening and Intelligence team to add internal commercial insight and data to pursuit plans and our work-winning approach.
You'll be joining our Central Marketing & Business Development (MBD) team who work in partnership with senior stakeholders across the firm to set the strategy and shape the tactics to build our firm's profile. They help to win new work and strengthen and deepen client relationships, using a data-driven and sales-focused approach. The team is mostly based in London and is made up of over 60 specialists in marketing communications, business development, and client service.
As a central team, we lead global activities while working closely with our network of MBD colleagues based across our international offices. Whether it's driving a new content strategy, pitching for cutting-edge work, building our brand, or contributing to the development of our client relationships, we're committed to providing exceptional service to the firm and are known for leading the way when it comes to new technology and solutions. Energetic, creative, and global, we're looking for people who have a passion for MBD and are keen to take a fresh approach.
Key Responsibilities
Sales Enablement
- Define and deliver a sales enablement solution that supports lawyers as direct users, enabling them to identify opportunities, manage relationships, and progress pursuits more effectively.
- Own delivery and adoption of the chosen solution, working with stakeholders across the firm to ensure it is embedded into day-to-day BD activity.
- Build and maintain playbooks for BD, translating best practice into scalable, repeatable frameworks that support both lawyers and MBD professionals.
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Platform Development & Integration
- Lead the ongoing development and optimization of our CRM as the firm's core contact management and client intelligence platform.
- Expand and enhance the functionality of our internal Sales App to ensure it meets the needs of its users and connects effectively with adjacent systems.
- Oversee our relationship intelligence tool, driving adoption and ensuring data flows are configured to deliver actionable insight.
- Together with IT colleagues, manage system integrations, upgrades, and data quality across the BD tech ecosystem.
Adoption, Training & Change Management
- Design and deliver user training programs, onboarding materials, and ongoing support to maximize adoption across lawyer and MBD user groups.
- Champion behavioral change where needed, using data, case studies, and stakeholder engagement to build buy-in.
- Monitor and report on KPIs including adoption rates, data quality, and commercial outcomes, communicating progress clearly to senior stakeholders.
- Gather and respond to user feedback to continuously improve the experience and effectiveness of BD technology across the firm.
Team Leadership
- Foster a collaborative, high-standards culture within the team and across the wider Digital function.
- Work closely with our CRM/BD Tech team and colleagues across MBD, Digital, IT, and the business to deliver joined-up outcomes.
Governance & Compliance
- Ensure GDPR compliance across all BD technology platforms and data processing activities.
- Maintain appropriate documentation, audit trails, and data governance standards in line with firm policy.
Essential
What you'll bring
- Demonstrable experience in a BD/Sales technology, CRM, or sales enablement role, ideally within a professional services environment.
- Broad familiarity with the BD and sales technology landscape, with the ability to evaluate tools critically and make evidence-based recommendations.
- Strong understanding of how BD and client development works in a law firm or similar professional services context.
- Proven experience managing technology implementations, including stakeholder engagement, change management, and user adoption.
- Confident communicator with the ability to translate complex technical concepts for non-technical audiences, including partners and senior leadership.
- Strong project management skills with the ability to manage competing priorities and deliver to deadlines.
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Desirable
- Hands-on experience with one or more of: Intapp CRM, Introhive, Passle, Legora, Nexl, or similar BD or legal tech platforms.
- Experience building or implementing sales playbooks or enablement frameworks.
- Familiarity with AI-powered tools in a BD or legal context.
Personal Qualities
- Curious and proactive, with a genuine interest in how technology can change the way professionals work.
- Commercially minded, with an instinct for how BD tools translate into business outcomes.
- A pragmatic problem-solver who can operate effectively in a complex, consensus-driven environment.
- Comfortable with ambiguity and able to build structure and momentum where things are still taking shape.
- Collaborative and likeable, with the credibility to influence partners and senior stakeholders.
What's In It For You
We provide comprehensive support for our colleagues' health and wellbeing, including private medical cover, life assurance, critical illness cover, and regular health assessments. In addition, we offer a range of lifestyle benefits designed to help our team live their best lives, such as a cycle to work scheme, access to online GP appointments, discounted gym memberships, and an electric vehicle scheme.
If you require any assistance, please email us at talentacquisitionlondon@twobirds.com.
To apply, click on the 'apply' button to submit your details.
Bird & Bird opens up a world of possible for lawyers and professionals everywhere. Working for a leading international law firm like Bird & Bird means working alongside people who are truly collegiate in the way they work with everyone. We work as one global team, with over 70% of work involving people from across the firm. And that's only increasing! It's this common purpose and shared approach that makes for a more productive and collaborative place to work. Your firm. Your future.
If you want to find out more, visit www.twobirds.com.
As a disability and neurodiversity inclusive employer, we want to ensure that you have a barrier-free recruitment experience at Bird & Bird. If you require any adjustments during the recruitment process, please provide details to your recruitment contact who will be in touch to discuss any details provided and understand more about your individual adjustment needs.
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