Legends Global (Europe)
Sales & Event Coordinator
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The Role
The Sales & Events Coordinator is a dynamic hybrid role responsible for driving event sales while ensuring the successful planning, coordination, and delivery of events. This position acts as the key point of contact for clients throughout the entire event lifecycle, from initial enquiry and sales conversion through to operational execution and post-event follow-up. The successful candidate will be commercially driven, highly organised, client-focused, and capable of managing multiple events simultaneously while delivering exceptional guest experiences and achieving revenue targets and enjoy working in a collaborative and fast-paced working environment.
The Responsibilities
- Drive event sales by responding to enquiries, conducting venue tours and client meetings, preparing tailored proposals and contracts, converting bookings, achieving sales targets, upselling services, and generating new business opportunities through networking and proactive sales activity.
- Build and maintain strong relationships with corporate clients, event organisers, agencies and local businesses, ensuring exceptional customer service and long-term business growth.
- Manage events from enquiry through to completion, coordinating all client requirements, preparing function sheets and operational briefs, liaising with internal departments, and ensuring all event details are effectively communicated.
- Act as the lead client contact during events, overseeing event setup, delivery and breakdown, conducting pre- and post-event checks, resolving issues, gathering feedback, ensuring customer satisfaction, and supporting evening and weekend events as required.
- Maintain accurate CRM, booking and event records, manage invoicing and documentation, produce sales and event reports, monitor revenue and profitability performance, support administrative requirements, and ensure compliance with company policies, health & safety standards and licensing regulations.
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What We're Looking For
- Previous experience in sales, events, hospitality, conference services or venue coordination, with strong sales, negotiation and business development skills.
- Excellent customer service, relationship-building and interpersonal skills, with the ability to communicate professionally and confidently with clients, colleagues and stakeholders.
- Exceptional organisational, time management and attention-to-detail skills, with the ability to manage multiple projects simultaneously and meet deadlines.
- A proactive, positive and solutions-focused approach, remaining calm under pressure while delivering outstanding customer experiences.
- Strong written and verbal communication skills, proficiency in Microsoft Office and CRM/event management systems, and the flexibility to work evenings and weekends when required.
What We Can Offer
- 🏖️ 25 Days Annual Leave – Work hard, rest well.
- 👪 Life Assurance – Peace of mind knowing your loved ones are protected.
- 🏦 5% Pension Contribution – Helping you prepare for a bright future.
- 🏥 Healthshield Cover – Support with dental, physio, counselling and more for you and your children.
- 🧠 Employee Assistance Programme – AXA Health support whenever you need it.
- 👓 Eye Care Support – Vouchers and contributions towards glasses.
- 🚴 Cycle to Work Scheme – A greener, healthier commute.
- 💸 Employee Referral Scheme – Recommend great people and get rewarded.
Recruitment Process Outlined:
- 1st Stage - Introductory call with Talent Team
- 2nd Stage - Interview with Venue Team
Any offer of employment will be subject to satisfactory pre-employment checks. These may include verification of identity, proof of address, right to work, employment history, qualifications, and—where relevant to the role—a basic or enhanced DBS check. All checks will be carried out in line with data protection law and we will only request information that is necessary for the role.
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About Legends Global
Legends Global is redefining excellence in sport, entertainment and live events. With unrivalled expertise and international reach, we provide end-to-end solutions – from venue development and event programming to revenue strategy and hospitality.
We take a 360-degree, data-driven approach across Partnerships, Hospitality, Merchandise and Attractions, working with leading clients to deliver outstanding experiences that resonate worldwide.
Our organisation is committed to fostering an inclusive and forward-thinking environment where diversity drives innovation and collaboration. Guided by our values of Align, Scale, Connect, Team and Win... we create a culture where everyone has the opportunity to thrive.
Inclusive Workplace
At Legends Global, we are committed to leading the entertainment industry towards a greener, faster, and more innovative digital future. There’s never been a better time to join our team. We aim to be an inclusive organisation, trusted and admired by our colleagues, customers, and suppliers. Join us and make a significant impact from day one.
We are committed to active inclusion, diversity, and equal opportunities. This commitment begins with our recruitment and selection process. We welcome discussions about flexible working arrangements.
If you need reasonable adjustments at any stage of our recruitment process, please let us know in your application. We are dedicated to providing a fair and transparent assessment process and will do our utmost to accommodate your needs.
If you are interested in applying, we encourage you to submit your application as soon as possible to ensure it is considered. We will continue to review applications on a rolling basis and may close the advert before the closing date.
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