Brayleys Cars Ltd
Sales Executive
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Company Description
Brayleys Cars Ltd is a multi-franchise motor dealer group with showrooms across Hertfordshire, Oxfordshire, Middlesex, Buckinghamshire, Romford, Essex, Surrey, London, Birmingham, Coventry, and Greater Manchester. The group proudly represents leading brands including Honda, Nissan, Kia, Renault, Dacia, Mazda, Suzuki, and Hyundai, offering high-quality vehicles and comprehensive aftersales support. Brayleys is built on strong family values, placing great service and customer satisfaction at the center of its operations. Team members are expected to provide a warm welcome, personalized advice, and professional assistance so customers drive away confident and satisfied with their experience.
Role Description
This is a full-time, on-site Sales Executive role based in Wolverhampton. The Sales Executive will engage with showroom visitors, identify their needs, and guide them through the selection and purchase of new and used vehicles. Daily responsibilities include:
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- Managing inquiries
- Conducting test drives
- Explaining product features and finance options
- Preparing and presenting quotations
- Closing sales in line with company standards
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The role involves maintaining accurate records in dealership systems, following up with prospects and existing customers, and contributing to showroom presentation and promotional activities. The Sales Executive will collaborate with colleagues in sales, finance, and aftersales to ensure a seamless customer journey and achieve individual and team sales targets.
Qualifications
- Proven consultative sales skills, including customer needs analysis, negotiation, and closing.
- Strong customer service abilities, with a focus on building long-term relationships and delivering a positive showroom experience.
- Effective communication and interpersonal skills, with confident presentation and active listening.
- Organizational and administrative skills, including accurate record-keeping and use of CRM or dealership systems.
- Basic numeracy and financial understanding to explain pricing, offers, and finance products clearly.
- Comfort with digital tools and online sales channels, including email, video, and lead management platforms.
- Previous experience in automotive sales or retail sales is highly beneficial.
- Full, valid UK driving licence and the ability to conduct safe, professional test drives.
- Ability to work flexibly, including weekends and peak trading times, as required by the dealership.
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