YF Recruitment
Sales Executive

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Sales Executive | Foodservice & Wholesale | £30,000 - £35,000 + Car allowance
Hybrid | Greater London (SW) | 3 days per week in the office and regular customer travel
Looking for a sales role where you can build something, not just maintain it?
We're partnering with one of the UK's most exciting purpose-led challenger drinks brands. For more than over 10 years they've been proving that great products can create genuine positive impact, while building partnerships with some of the UK's biggest businesses along the way.
Now they're looking for a Sales Executive to help drive the next stage of growth across Foodservice and Wholesale.
If you love getting out in front of customers, building relationships and bringing brands to life, you'll feel right at home.
The Opportunity
This isn't a desk-based account management role. You'll spend your time meeting customers, activating sites, running sampling events, developing wholesale partnerships and creating demand where it matters most. You'll become the face of the brand, building lasting relationships with operators, wholesalers and end users, helping grow both sales and brand awareness across the UK. You'll work closely with an experienced Head of Sales in a small, ambitious team where your ideas, energy and personality will have a genuine impact.
Reasons to use Rodeo
I’m in my final year doing Economics and I don’t know whether to apply for grad schemes now or do a masters first. What do you think?
Honest answer — it depends on where you want to end up. A lot of top grad schemes (Big 4, civil service, banking) don’t need a masters. Let’s look at the ones you’d be competitive for now, and we can decide if a masters actually adds anything.
Also worth knowing: most autumn 2026 applications are open now. Timing matters more than you think.
Start with a chat, not a search bar
Grad scheme, placement, apprenticeship? Not sure what you want yet — that's fine. Your agent talks it through with you and turns "I have no idea" into a shortlist.
Graduate Consultant — 2026 Scheme
Why you're a good match
StrongYour economics background and your summer at a regional bank line up with what PwC looks for on the consulting scheme. Applications close in four weeks.
See breakdownIt searches the market for you
Every day your agent scans the market matching roles against what actually matters to you, not just keywords on a CV.
Why you're a good match
You’ve got the grades and the economics background, and your bank internship is exactly the experience this scheme looks for. Apply soon — deadlines close within the month.
Experience fit
Your summer at the bank plus your econometrics coursework map directly to the day-one responsibilities on this scheme — client modelling, market briefings, and deal support.
Only hits
No noise. No "maybe this fits." Just roles with a clear explanation of why they're right — and where to focus when applying.
What You'll Be Doing
- Growing Foodservice and Wholesale accounts through strong customer relationships.
- Creating engaging activations, sampling events and pop-ups that drive trial and repeat purchase.
- Working alongside wholesale partners to increase distribution and visibility.
- Building relationships with site managers, operators and decision-makers.
- Identifying new commercial opportunities and turning conversations into growth.
- Sharing customer insight and market feedback to help shape future strategy.
About You
We're far more interested in attitude than a perfect CV. You might already have experience in FMCG, Foodservice, Hospitality or Wholesale sales, or perhaps you're looking to break into the industry with a naturally commercial mindset.


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You'll be someone who:
- Loves meeting people and building relationships.
- Brings energy wherever you go.
- Is proactive and enjoys making things happen.
- Is organised and follows through on commitments.
- Wants to be part of a business with ambition and purpose.
Why Join?
- Join one of the UK's fastest-growing challenger drinks businesses.
- Work for a certified B Corp that's making a genuine difference.
- Be part of a passionate team where your contribution is visible every day.
- Plenty of autonomy, responsibility and room to grow.
- Hybrid working with regular customer interaction.
If you're looking for a role where you can combine commercial growth with genuine purpose, we'd love to hear from you.
Apply today or get in touch for a confidential conversation.
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