Bright Purple
Sales Executive
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Sales Executive
Edinburgh (office based)
Up to £55,000
I am currently recruiting for a Sales Executive to own the full sales cycle for new-logo opportunities, from cold call and self-generated lead through to signed contract. This is an outbound-heavy role: you'll be expected to generate your own pipeline through high-volume cold calling, targeted email and disciplined outbound activity, on top of inbound, event, marketing and partner-sourced leads.
What you'll do
- Generate the majority of your own pipeline through high-volume outbound: daily cold calling, targeted email and LinkedIn outreach into ICP-fit hospitality venues and groups. Inbound, marketing and partner sources supplement self-generated activity, they don't replace it.
- Maintain consistent daily cold-call activity against agreed standards; build and work target account lists with personalised, well-researched outreach that earns the meeting rather than relying on volume alone.
- Run structured discovery on every opportunity to understand the venue's guest journey, tech stack and commercial goals; qualify hard so pipeline reflects real, winnable opportunities.
- Use LLM tooling as standard to raise the quality and volume of your output: account research, call prep, personalised outreach and follow-ups.
- Run demos that follow the guest journey, not the feature list: show how data capture, marketing, bookings, loyalty and reviews compound into repeat visits and measurable revenue.
- Produce proposals, pricing and ROI breakdowns tied to revenue and adoption outcomes; run negotiation and close.
- Hit monthly MRR quota with well-attributed pipeline.
- Run a clean handover to onboarding and customer success so new customers activate quickly; stay close through early life to surface expansion signals.
- Represent the business at events and in the market; feed recurring objections, gaps and wins back to GTM and product.
- Work with marketing and partnerships on lead quality, routing and attribution; keep the CRM current so every deal is attributed to its correct source, stage and close date.
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What they are looking for
- 2+ years in B2B sales, ideally SaaS or hospitality tech; comfortable running a full sales cycle with multiple stakeholders.
- Confident on the phone and committed to high-volume cold calling as a core part of the role; comfortable with the rhythm and rejection that outbound demands.
- Strong discovery skills: able to diagnose problems, qualify hard, and tie product to commercial outcomes.
- Commercially sharp; handles objections, negotiates and closes without losing momentum.
- Disciplined on CRM, forecasting and follow-up; closes across sources without over-relying on any one channel.
- High energy, resilient, motivated by targets and progress.
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Good to have
- Hospitality or hospitality-tech experience; familiarity with POS, bookings, loyalty or payments.
- Track record selling a multi-product suite into SMB / mid-market.
- Familiarity with HubSpot and prospecting tools (Cognism, ZoomInfo or similar); experience building ROI cases.
Bright Purple is proud to be an equal opportunities employer. We partner with clients who share our commitment to diversity and inclusion across the industry.
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