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Sales Executive – Diageo Brand Representation (Bolton, UK)
About the Role
Spirited individuals are needed to represent Diageo, the drinks giant behind iconic brands like Smirnoff, Guinness, and Gordons! Join our team as a Sales Executive and enjoy:
- Base salary: £27,594 + £3,000 bonus
- Company vehicle included
- Exciting career growth opportunities
Key location: Bolton, BL1 (UK) Territory: Manchester North, Blackburn, Bolton, Oldham, Warrington, Wigan, and surrounding areas
Essential requirement: Valid UK driving licence (due to company car).
Responsibilities
A typical day involves:
- Conducting field sales visits to on-trade venues across your assigned territory to promote:
- Diageo’s spirits and drafts portfolio
- Educating licensees on strategies to increase alcohol sales, providing tailored recommendations.
- Activating products in venues through:
- POS materials
- Sampling activities
- Menu placement & promotions
- Quality assurance checks to maintain consistency in:
- Guinness draught standards
- Draught cocktail excellence
- Compiling and sharing insightful reports from outbound calls.
- Developing strong business relationships in the on-trade sector.
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Why Join Us as a Sales Executive?
Competitive Benefits:
- Salary & Bonus: £27,594 + up to £3,000.
- Pension Plan: Secure your financial future.
- Holidays: 20 days + bank holidays.
- Company Vehicle: Enjoy professional, company-provided transport.
- Life Assurance: £1x cover for peace of mind.
- DIGICARE+ App: Access to:
- Virtual doctor consultations
- Personalised counselling
- Support from nutritionists
- Peppy: Confidential expert health support for areas including:
- Fertility
- Menopause
- Pregnancy
Ideal Candidate Profile:
✅ Enjoys building relationships and connecting with new people. ✅ Proud to represent Diageo and its premium brands. ✅ Ownership mindset – driven to hit targets and maximise opportunities. ✅ Thrives in a dynamic, adaptable environment. ✅ Passionate about performer and impact-driven responses.
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Experience: Account management is desirable but not mandatory—we provide exceptional training & career growth support.
Company Culture & Support
At CPM (Gold Investors in People accredited), we: 🔹 Foster an inclusive workplace where diversity drives innovation. 🔹 Celebrate shared achievements in a collaborative environment. 🔹 Prioritise transparency, openness, and continuous development.
Requests for support or adjustments? We’re here to help. Our goal is to guarantee a confident, smooth application process.
Next Steps
After submission, contact: Recruitment@recruitmentgroup.org for personalised support. Let’s help you shine!
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