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Sales Executive Apprentice
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About the Role
Learn how to support the full customer sales journey, from first enquiry through to completion, whilst developing professional sales skills. Working with experienced Sales Consultants & the wider team, you'll gain experience in customer engagement, relationship building, property sales processes, & ethical selling practices.
As an Apprenticeship Sales Consultant, you will learn how to support the full customer sales journey, from first enquiry through to completion, whilst developing professional sales skills through a nationally recognised apprenticeship. Working closely with experienced Sales Consultants and the wider team, you will gain hands-on experience in customer engagement, relationship-building, property sales processes, and ethical selling practices. This is an ideal opportunity for someone starting their career who is motivated, people-focused, and keen to learn.
Key Responsibilities:
-
Customer engagement & experience
- Act as a welcoming first point of contact for customers via phone, email, online enquiries and in person
- Support customers through their early enquiry journey, providing accurate and helpful information
- Build positive relationships with customers, understanding their needs and motivations
- Ensure all customer interactions reflect the company’s values and customer-first approach
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Sales support
- Assist with managing and updating the sales pipeline and CRM system
- Support Sales Consultants with appointments, viewings, follow-ups and customer communications
- Learn how to qualify leads and identify customer needs
- Support the preparation of sales documentation and reservation paperwork
-
Marketing & Presentation:
- Help to maintain high standards in show settings, sales suites or appointment spaces
- Support local marketing activity, including events, open days and community engagement
- Learn how to present products and services confidently and professionally
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Administration & Compliance:
- Accurately record customer information in line with GDPR and company policies
- Support sales administration activities, ensuring documentation is completed correctly
- Learn the importance of compliance, ethical sales practices and customer transparency
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Learning & Development:
- Actively participate in all elements of the Sales Consultant Level 4 apprenticeship
- Apply learning from training into day-to-day work
- Seek feedback and demonstrate continuous improvement in sales and customer skills
Key Performance Measures:
- Timely follow-up of customer enquiries in line with agreed service standards
- Accuracy and completeness of CRM and sales records
- Customer satisfaction scores/feedback from interactions supported
- Contribution to sales activity (appointments booked, viewings supported, admin accuracy)
- Adherence to sales processes, compliance requirements and GDPR standards
- Accuracy of sales documentation and record keeping
- Maintaining presentation standards within sales environments
Key Stakeholders:
- Sales Consultants
- Area Sales Manager
- Marketing Team
- Sales Directors
- House and Estate Managers
- Sales Operations Team
- Apprenticeship Training Provider
Knowledge & Experience:
- No prior sales experience required, but would be beneficial
- Exposure to customer interaction (e.g. retail, hospitality, volunteering)
- Experience working in a professional or team-based environment
- Experience using digital systems (e.g. booking systems, databases, email platforms)
- Experience in working towards regular targets/KPI’s would be desirable
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Training & Development
Most of your apprenticeship is spent working. You’ll learn on the job by getting hands-on experience.
Prospect Place 85 Great North Road Hatfield AL9 5DA
Apprenticeships include time away from working for specialist training. You’ll study to gain professional knowledge and skills.
DERBY BUSINESS COLLEGE LIMITED
Sales executive (level 4)
Understanding apprenticeship levels (opens in new tab)
Course contents:
- Sales planning and preparation: Set effective targets using sales forecasts. Prioritise customers and activities to grow account value and maximise return-on-investment in line with your organisation’s strategy. Formulate or refine customer plans and objectives. Create efficient territory plans where appropriate.
- Customer engagement: Effectively communicate and interpret customer information exchanged through written, verbal and non-verbal communication. Develop a customer engagement style that effectively opens sales conversations, builds rapport, enhances customer relationships, and adapts to different customer’s social preferences.
- Customer needs analysis: Be highly skilled at effective questioning and active listening techniques to understand the customer’s needs, guide the sales conversation appropriately, create mutual understanding, and build trust and affinity with customers.
- Propose and present solutions: Develop sales proposals and deliver them using a presentation style and technique appropriate for your customer. Present relevant products and/or services, explain features and their advantages, and clearly articulate the value and benefit of the solution for the specific customer. Use and adapt a range of techniques to draw-out and overcome common sales objections.
- Negotiate: Research the customer’s likely desired outcomes and negotiating stance. Develop responses to likely objections. Identify your own organisation’s needs, such as minimum price and acceptable terms. Negotiate or trade variables effectively.
- Closing Sales: Be attuned to verbal and non-verbal buying-signals and move to close at an appropriate point in sales conversations. Develop ethical techniques to close sales and confirm customers’ purchase agreement.
- Gathering Intelligence: Collect, analyse and interpret market intelligence and share it appropriately and effectively within your organisation.
- Time Management: Use and adapt appropriate tools and techniques to prioritise and manage your time effectively.
- Collaboration and team work: Contribute effectively within a team environment. Work collaboratively with both internal and external stakeholders. Manage communications with the cross-functional team in relation to the effective delivery of your sales, such as finance and service delivery. Support continual business improvement by sharing best practice with sales team colleagues and assist the marketing team to develop new marketing collateral.
- Customer experience management: Deliver a positive customer experience. Manage customer enquiries and issues effectively. Take proactive action to prevent and minimise customer concerns and complaints. Handle all customer interactions professionally to the customer’s satisfaction.
- Digital skills: Effectively use digital tools to conduct research and target customers in line with the overall sales strategy. Able to deliver presentations and meetings using digital communication. Complete accurate records and process sales in accordance with your organisation’s policies, procedures and digital CRM systems.
Get help with your application
Your very own career expert that helps elevate your application to the next level.
In addition to gaining practical experience in the role, you will also attain an NVQ Level 4 Sales Executive qualification which will help start your career and give you an insight into the business's processes and procedures
Our training is all completed remotely via Teams with a development coach who will be available for support 24/7 and will arrange weekly/fortnightly meetings with you
You receive 20% off-the-job training during this apprenticeship which is included in your weekly working hours
DBC Training are a multi award-winning employment and skills training provider
We offer high-quality employer solutions to improve productivity and learner solutions to support individuals to fulfil their potential
Essential qualifications:
- GCSE in:
- English and maths (grade 4)
- Level 3 Qualification (BTEC, A Level, T-Level) in:
- Any Subject (grade Pass)
Share if you have other relevant qualifications and industry experience. The apprenticeship can be adjusted to reflect what you already know.
Skills:
- Communication skills
- IT skills
- Organisation skills
- Analytical skills
- Team working
- Initiative
- Time management
- Problem solving
- Commercial awareness
PLEASE NOTE:
The deadline for submitting your application is Monday 13th July 2026.
If your application is shortlisted, you will be required to attend an assessment centre on 16th July 2026. Please check you are available on these dates before submitting your application.
About the Company
McCarthy & Stone is one of the UK’s leading retirement living developers and managers, specialising in housing for older people. Founded in 1977, the company designs, builds, and manages retirement communities across the country, offering a range of apartments and services for people aged 55 and over.
Its developments are designed to support independent living while providing added security, convenience, and opportunities for social interaction. Many communities include features such as communal lounges, landscaped gardens, on-site managers, and optional care and support services. McCarthy & Stone aims to help older adults maintain their independence and enjoy an active lifestyle in a safe and welcoming environment.
https://www.mccarthyandstone.co.uk/
Company benefits:
- Pension
- Virtual GP Assistance
- Employee Assistance Programme
- Cycle to work scheme
Your earnings can increase over time with an apprenticeship. Find out about potential future pay (opens in new tab).
While there is no guarantee of a permanent role at the end of the apprenticeship, we hope that successful completion will provide opportunities to apply for suitable vacancies within the Sales and Commercial Team or other areas of the business. The apprenticeship is designed to provide valuable skills, knowledge, and experience that can support future career development both within McCarthy & Stone and beyond.
Contact Information
The contact for this apprenticeship is:
DERBY BUSINESS COLLEGE LIMITED
Heather Duffield
07375919487
The reference code for this apprenticeship is VAC2000041011.
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