Level 4 Sales Executive Apprentice

As a Level 4 Sales Executive Apprentice, you will work closely with our team to identify and create new business opportunities, develop relationships with customers, and promote our range of IT services.

Wage: £15,600 for your first year, then could increase depending on your age National Minimum Wage rate for apprentices Minimum wage rates (opens in new tab)

Training course: Sales executive (level 4)

Hours: Monday - Friday, 9.00am - 5.00pm 37 hours 30 minutes a week

Start date: Tuesday 1 September 2026

Duration: 1 year 6 months

Positions available: 1

Most of your apprenticeship is spent working. You’ll learn on the job by getting hands-on experience.

What you'll do at work

You will receive structured training alongside practical workplace experience, enabling you to develop the commercial, communication, and business development skills required to become a successful Sales Executive.

Key Responsibilities:

• Generate new business opportunities through telephone, email, social media, networking, and referrals
• Build and maintain strong relationships with new and existing customers
• Identify customer requirements and recommend appropriate IT products and managed service solutions
• Prepare quotations and sales proposals
• Follow up customer enquiries and convert opportunities into sales
• Maintain accurate records
• Attend client meetings alongside senior team members where appropriate
• Research local businesses and identify potential sales opportunities
• Develop knowledge of the company's products and services
• Work closely with technical colleagues to ensure customer expectations are met
• Complete all apprenticeship coursework and attend training sessions as required

If you are ambitious, enjoy working with people, and are looking to start a rewarding career in technology sales, we'd love to hear from you.

Where you'll work

8 HAGLEY ROAD
STOURBRIDGE
DY8 1PS

Apprenticeships include time away from working for specialist training. You’ll study to gain professional knowledge and skills.

Training provider

HALESOWEN COLLEGE

Training course

Sales executive (level 4)
Understanding apprenticeship levels (opens in new tab)

What you'll learn

Course contents

• Sales planning and preparation: Set effective targets using sales forecasts. Prioritise customers and activities to grow account value and maximise return-on-investment in line with your organisation’s strategy. Formulate or refine customer plans and objectives. Create efficient territory plans where appropriate.
• Customer engagement: Effectively communicate and interpret customer information exchanged through written, verbal, and non-verbal communication. Develop a customer engagement style that effectively opens sales conversations, builds rapport, enhances customer relationships, and adapts to different customer’s social preferences.
• Customer needs analysis: Be highly skilled at effective questioning and active listening techniques to understand the customer’s needs, guide the sales conversation appropriately, create mutual understanding, and build trust and affinity with customers.
• Propose and present solutions: Develop sales proposals and deliver them using a presentation style and technique appropriate for your customer. Present relevant products and/or services, explain features and their advantages, and clearly articulate the value and benefit of the solution for the specific customer. Use and adapt a range of techniques to draw-out and overcome common sales objections.
• Negotiate: Research the customer’s likely desired outcomes and negotiating stance. Develop responses to likely objections. Identify your own organisation’s needs, such as minimum price and acceptable terms. Negotiate or trade variables effectively.
• Closing Sales: Be attuned to verbal and non-verbal buying-signals and move to close at an appropriate point in sales conversations. Develop ethical techniques to close sales and confirm customers’ purchase agreement.
• Gathering Intelligence: Collect, analyse, and interpret market intelligence and share it appropriately and effectively within your organisation.
• Time Management: Use and adapt appropriate tools and techniques to prioritise and manage your time effectively.
• Collaboration and teamwork: Contribute effectively within a team environment. Work collaboratively with both internal and external stakeholders. Manage communications with the cross-functional team in relation to the effective delivery of your sales, such as finance and service delivery. Support continual business improvement by sharing best practice with sales team colleagues and assist the marketing team to develop new marketing collateral.
• Customer experience management: Deliver a positive customer experience. Manage customer enquiries and issues effectively. Take proactive action to prevent and minimise customer concerns and complaints. Handle all customer interactions professionally to the customer’s satisfaction.
• Digital skills: Effectively use digital tools to conduct research and target customers in line with the overall sales strategy. Able to deliver presentations and meetings using digital communication. Complete accurate records and process sales in accordance with your organisation’s policies, procedures, and digital CRM systems.