The Basic Ingredients Ltd
Sales Executive
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Position: Sales Executive
Employment Type: Full-time, permanent, on-site (with regular working from St Albans (Queens House) and field visits) Location: 4 New Concordia Wharf, Mill Street, London SE1 2BB
About The Basic Ingredients Ltd
Established in 2018, The Basic Ingredients Ltd is a BRCGS Grade AA certified food company based in London. As specialists in clean-label ingredients for home cooking, the brand Emma Basic promises: "Never Any Additives"
By removing additives such as emulsifiers, sweeteners, colourings, and ultra-processed elements (like refined oils), Emma Basic prioritises transparency, safety, and well-being, offering wholesome, high-quality food that supports healthier living.
Despite its small but high-performing team of just 10, the company achieves annual revenues of £10 million. Core markets include the UK, EU, and the Far East.
Key culture highlights:
- Fast-paced environment where every team member drives commercial impact
- Direct access to leadership for growth and impact
- Proactive training, trust, and recognition for the right candidate
Job Description
Core Responsibilities
- Achieve agreed sales and margin targets across both new and existing accounts.
- Proactively develop new customers in key sectors:
- Fitness clubs
- Delicatessens
- Farm shops
- Foodservice providers
- Ready-meal manufacturers
- Maintain and strengthen existing relationships through disciplined account management.
- Represent the company at trade shows and industry events, gathering actionable insights on customers and competitors.
- Contribute to brand evolution by:
- Handling complaints effectively (in line with BRCGS Standard 3.8)
- Benchmarking competitors
- Inspecting products and feeding insights to buying and technical teams
- Deliver after-sales support:
- Record and communicate customer complaints
- Agree corrective/preventative actions
- Ensure customer satisfaction post-resolution
- Collaborate on stock management:
- Work with the buying team on stock levels
- Forecast demand with precision
- Alert to customer usage changes to prevent out-of-stock issues or write-offs
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Competencies & Requirements
Essential:
- Commercially assertive: Focused on revenue growth, proactive engagement, win mentality, and exceeding targets before being held accountable.
- Dedicated and trustworthy: Show responsibility towards customers, colleagues, and company standards. Excellent two-way communication.
- Attention to detail: Efficiency in handling pricing, contracts, payment terms, and SAP entries with first-time accuracy.
- Food-literate: Strong interest in ingredients, sustainability, and food safety. Familiarity with:
- BRC Issue 9
- HACCP principles (or quick willingness to upskill).
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What We Offer
Competitive Remuneration
- Basic salary range: £31,000 – £40,000, based on speed and proven ability to secure new business—not just experience.
- Quarterly incentive: Tied to year-on-year gross profit growth.
- Year-end bonus: Performance-based (both individual and company contributions).
Growth & Development
- Annual personal development budget: £2,000 (for courses, training, or qualifications).
- Workplace pension: 5% employer contribution.
Perks
- Free supply of Emma Basic products.
- 30 days’ paid holiday (including bank holidays).
How to Apply
Submit your CV to talent@thebasicingredients.com with a concise covering note addressing:
- Success story: A specific example of a brand-new account you secured—describe your actions and how soon you secured the order.
- Relevant experience: Detail your food or FMCG sales background, including:
- Customer types
- Industry sectors
- Typical order values
- Food safety knowledge: Refer to your BRC, HACCP, or related qualifications.
- Your passion for Emma Basic: Why this transparency-driven brand resonates with you.
Applications are reviewed on a rolling basis. Earliest submissions are encouraged.
The Basic Ingredients Ltd is an equal opportunities employer, actively seeking candidates from all backgrounds.
“It took my CV and asked me questions relevant to understanding what kind of jobs to suggest for me. Suggestions were almost perfect. Jobs were exactly what I’ve been looking for.”
Jessica, London
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