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Company Description
Group 1 CUPRA is part of Group 1 Retail Limited, a leading international automotive retail company with over 114 dealerships across the UK and partnerships with many of the world’s most respected automotive brands. Focused on the CUPRA marque, Group 1 CUPRA operates two dealerships that provide new and Approved Used vehicles, as well as servicing, parts, and accessories. The team is committed to offering customers strong value for money, extensive choice, and support tailored to their motoring needs. Group 1 CUPRA places emphasis on friendly, professional customer service and creating a welcoming environment at its dealerships. This setting offers sales professionals the opportunity to work with a distinctive brand in a collaborative, customer-centric environment.
Role Description
This is a full-time, on-site Sales Executive role based at the Group 1 CUPRA dealership in Ipswich. The Sales Executive will engage with customers in the showroom, by phone, and online to understand their needs, present suitable CUPRA vehicles, and guide them through the purchasing process. Day-to-day tasks include:
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- Conducting test drives
- Explaining vehicle features and finance options
- Preparing accurate quotations
- Completing all necessary sales documentation in line with regulatory and company standards
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The role involves maintaining up-to-date product knowledge, following up leads, managing a personal sales pipeline, and contributing to dealership sales targets. The Sales Executive will also collaborate with service and parts teams to support aftersales needs and help ensure a consistently high level of customer satisfaction.
Qualifications
- Proven experience in automotive sales or a similar retail sales environment, with the ability to meet and exceed sales targets.
- Strong customer service and relationship-building skills, including active listening, clear communication, and professional presentation.
- Basic understanding of vehicle features, finance products, and the ability to explain information in a clear, accessible way.
- Competence with digital tools and dealership systems for managing leads, preparing quotations, and maintaining accurate records.
- Ability to work on-site in Ipswich, including weekends and peak trading times, with a flexible and team-oriented approach.
- Full UK driving licence and a safe, responsible driving record.
- Organizational and time-management skills to handle multiple customer enquiries and follow-ups efficiently.
- Prior experience with CUPRA or other automotive brands, and knowledge of the local market, is beneficial but not essential.
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