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Sales Host
Head Coach / Sales & Member Experience Lead – Everlast Gyms
About the Role
Our people are the heart of everything we do—driven by passion, ambition, and an unrivalled commitment to fitness. From exceptional knowledge to outstanding service, they don’t just engage customers—they inspire and drive elevated standards.
Elevation is at the core of our ethos, paired with outstanding company benefits including:
- 20% discount across all f acclaimed brands
- Eligibility for the Everlast Gyms Monthly Champions recognition program
- Free Gym membership
- Opportunity to deliver personal training sessions outside regular hours
- Ability to teach group training classes (with additional training)
Main Duties and Responsibilities
- Deliver an exceptional experience to every prospect, member, and guest, treating every interaction as a sales and retention opportunity.
- Proactively drive membership sales, renewals, upgrades, and secondary spending, including:
- Food & beverage
- Retail products
- Fitness tools & supplements
- Convert enquiries into memberships through:
- Confident objection handling
- Needs-based selling
- Effective follow-up processes
- Support member retention by:
- Building strong, Trusted relationships
- Identifying members at risk of leaving
- Recommending relevant products/se ind-use cases to enhance results
- Conduct personalised gym tours, aligning services to individual goals and upselling based on their needs.
- Consistently achieve and exceed individual and club KPIs.
- Act as a key holder when required, ensuring smooth:
- Opening, closing, and shift coverage
- Learn, utilise, and master our membership software and gym systems (training provided).
- Brand ambassador role:
- Promote and participate in Fitness Challenges, Class Concepts, and Workout Wednesday initiatives.
- Drive engagement and participation in fitness programs.
- Contribute to operational excellence:
- Maintain high cleanliness and hygiene standards
- Present the club floor professionally
- Support the Head Coach with:
- Gym floor resets
- Fitness-related tasks (on and off the floor)
- Knowledgeable about all products, services, and membership offerings.
- Handle member queries and complaints professionally, escalating unresolved issues to a manager where required.
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Requirements
To be successful in this role, you must be:
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- Outgoing and confident with an innovative mindset.
- Capable at all administrative duties linked to membership management.
- Driven and ambitious, with a genuine desire to learn, develop skills, and demonstrate professional growth.
- Curious and eager to participate in learning and development opportunities.
- Flexible to:
- Work shifts as required by business needs.
- Support team members by taking on additional duties.
- Seasoned in fitness, sales, and customer service—passionate about making a tangible impact.
- Target-focused, dedicated to driving sales, retention, and operational success.
- Weekend/holiday availability mandatory.
About Frasers Group
An Opportunity Like This Is For The Fearless. The potential is limitless. To seize it, embrace our principles:
“Think without limits—think fast, think fearlessly, and take the team with you.” “Own it and back yourself—master the basics, own your responsibilities, and deliver results.” “Be relevant—relevant to our people, our partners, and the planet.”
Want to see more of what we do? Visit Fearless Information Foundation LinkedIn
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