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Sales Host
Sales & Guest Experience Lead – Everlast Gyms
Company Description
Everlast Gyms
Our people are the heart of everything we do. Driven by passion and ambition, they set the gold standard in fitness, delivering unrivalled commitment, exceptional knowledge, and outstanding service—turning every interaction into a reason to inspire and elevate expectations.
Elevation is central to our ethos, paired with exceptional company benefits:
- 20% discount across all facilities
- Access to the Everlast Gyms Monthly Champions recognition program
- Free gym membership
- Opportunity to deliver personal training sessions out of peak hours
- Chance to lead group training classes (with further training provided)
About the Role
This full-time (40 hours per week) role is essential for driving membership sales, retention, and secondary spend while providing a seamless, inspiring experience to all gym visitors.
Main Duties & Responsibilities
- Deliver exceptional experiences: Ensure every interaction with prospects, members, and guests is an opportunity for sales, upselling, and long-term retention.
- Proactively drive growth: Achieve target-led sales of membership renewals, product upgrades, and secondary offerings (food/drink, retail, fitness products).
- Convert enquiries into memberships: Master confident objection handling, needs-based consultative selling, and effective follow-ups.
- Boost member retention: Build strong relationships, identify at-risk members, and proactively recommend tailored services and products.
- Tailored gym tours & upselling: Deliver personalised facility tours that align with a member’s goals and upsell aligned services.
- Exceed KPIs: Consistently meet and exceed individual performance targets and club-level sales and retention objectives.
- Key holder / shift management: Act as a competent key holder, ensuring smooth operations during opening, closing, and shift coverage.
- Master business systems: Learn and effectively utilise membership software and operational tools (training provided).
- Brand ambassador: Actively participate in fitness challenges, class concepts, and Workout Wednesday initiatives to drive engagement.
- Maintain operational excellence:
- Keep gym spaces clean, well-presented, and hygienic, meeting and exceeding standards.
- Assist the Head Coach with tasks such as gym resets, equipment organisation, and ad-hoc fitness duties (both on and off the floor).
- Product & service knowledge: Stay informed about all on-site products and tailor recommendations to member needs.
- Professional complaint handling: Address member queries and complaints promptly and appropriately, escalating unresolved issues.
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Qualifications
You must:
- Be outgoing, confident, and positively driven—owning your role and your outcomes.
- Be competent with administrative tasks.
- Demonstrate drive, ambition, and a keenness to grow, both personally and professionally.
- Embrace curiosity and opportunities to develop your skills and career.
- Be flexible and willing to Step into key holder roles when required, and support colleagues as needed.
- Show genuine passion for fitness, sales, and customer service.
- Be available on weekends and bank holidays—flexibility to work shifts based on business needs is vital.
- Be target-driven and committed to helping the club achieve collective success.
Additional Information
For more on our impactful brand, connect with us on LinkedIn.
At Everlast Gyms, opportunities like this are for the fearless—those who thrive by pushing boundaries and seizing potential. Success here lives by these core principles:
- Think without limits – Solve challenges rapidly, fearlessly, and lead the team.
- Own it—and back yourself – Master your responsibilities, exceed expectations, and take pride in your results.
- Be relevant – Remain connected to our people, partners, and community while shaping a sustainable future.
“It took my CV and asked me questions relevant to understanding what kind of jobs to suggest for me. Suggestions were almost perfect. Jobs were exactly what I’ve been looking for.”
Jessica, London
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