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Sales Host
= Sales & Retention Lead =
Everlast Gyms
Company Description
Our people are the heart of everything we do. Driven by passion and ambition, their unrivalled commitment to fitness, exceptional knowledge, and outstanding service don’t just engage customers—they inspire and drive elevated standards.
Elevation is a core part of our culture, complementing outstanding company benefits—such as:
- 20% discount across all facilities
- Eligibility for Everlast Gyms’ Monthly Champions recognition program
- Free gym membership
- Opportunity to deliver personal training sessions outside of regular hours
- Ability to coach group training classes (following additional training)
Job Description
Main Duties & Responsibilities
- Deliver an exceptional experience to every prospect, member, and guest, treating every interaction as a sales & retention opportunity
- Proactively drive membership sales, renewals, upgrades, and secondary spend (food & beverage, retail, and fitness products)
- Convert enquiries into memberships through:
- Confident objection handling
- Needs-based selling
- Effective follow-ups
- Support member retention by:
- Building strong relationships
- Identifying at-risk members
- Recommend personalised products & services to enhance experience and results
- Conduct tailored gym tours, aligned with individual goals, and upsell relevant offerings
- Consistently meet/exceed personal and club KPIs
- Act as a competent keyholder, ensuring smooth opening, closing, and shift coverage when required
- Train and master gym membership software and other systems (provided)
- Serve as a trusted brand ambassador, promoting:
- Current Fitness Challenges
- Class concepts
- Workout Wednesday initiative (driving engagement and participation)
- Maintain operational excellence through:
- Cleanliness, hygiene & gym floor presentation (exceeding expectations)
- Assist the Head Coach with:
- Gym resets
- Ad-hoc fitness-related tasks (both on and off the gym floor)
- Knowledgeable about all products and service offerings
- Handle member queries and complaints professionally, escalating as needed
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Requirements
Candidates must be:
- Outgoing and confident, with a positive mindset
- Competent at all administrative duties
- Driven and ambitious, with a keenness to learn and develop behaviours pertinent to the role
- Curious about training and ** eager to participate** in personal and career development opportunities
- Willing to flexibly drop into operational keyholder duties as business demands
- Passionate about fitness, sales, and customer service
- Flexible to work shifts, including weekends, bank holidays, and extra duties to support team needs
- Target-driven, aligned with club sales and retention goals for business success
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Additional Information
For further insight into what drives our brand: Visit our LinkedIn.
This role at Frasers Group’s Everlast Gyms is for those who thrive on bold ambition, with the following principles alluring great potential:
- Think without limits – React quickly, seize risks, and motivate your team
- Own it – Master fundamentals, embrace challenges, back your results
- Be relevant – Strategic toward people, partnerships, and planet
Dive in and elevate together.
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Jessica, London
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