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Sales Lead – AI & Data Transformation
About the Role
Sword is a leading provider of business technology solutions within the Energy, Public and Finance Sectors, driving transformational change through proven technology, specialist teams, and domain expertise. This critical leadership role represents a pivotal moment as Sword evolves its Data, Analytics, AI & automation offerings.
The Sales Lead will shape the positioning, selling, and scaling of Sword’s AI & Data transformation services, translating strategic ambition into revenue growth. Beyond traditional sales execution, this role focuses on customer relationship-building and aligning innovative, outcome-driven solutions with client needs.
We seek a highly motivated, growth-oriented individual passionate about guiding Sword’s journey with AI and data-led transformation. The ideal candidate will thrive in an agile, dynamic environment, driving measurable impact for both organisations and clients.
Key Objectives / Outcomes
- Develop and deliver (in collaboration with leadership) a sector-focused sales strategy to grow and diversify our customer base
- Achieve and exceed personal and team revenue targets
- Expand the pipeline across Energy, Financial Services, and the Public Sector
- Position Sword as a trusted transformation partner
- Build, lead, and develop a scalable, high-performing sales team
- Drive predictable forecasting, strong deal qualification, and value-based selling
Core Responsibilities
Business Development & Direct Selling
- Own a personal sales quota for new business and strategic expansion
- Lead complex, multi-stakeholder transformation deals end-to-end
- Build strategic relationships with senior stakeholders to establish Sword as a "trusted partner"
- Develop and execute account-based sales plans for high-value clients
- Shape client demand through outcome-led, value-based propositions
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Sales Strategy & Growth
- Develop and implement a sector-aligned sales strategy in collaboration with leadership
- Identify cross-selling and upselling opportunities
- Contribute to the evolution of digital, data, and AI service propositions
- Translate organisational strategy into actionable sales plans
Sales Leadership & Team Development
- Build, lead, coach, and performance-manage a sales and business development team
- Set clear targets, expectations, and success metrics
- Establish a collaborative, results-driven sales culture
- Provide mentorship on complex deal strategies and enterprise sales tactics
Pre-Sales & Bid Leadership
- Lead commercial and technical pre-sales activities alongside delivery teams
- Influence and contribute to RFP, RFI, and tender responses
- Ensure proposals are compelling, cost-effective, and value-driven
- Support bid strategies, pricing models, and risk mitigation
Stakeholder & Internal Collaboration
- Collaborate closely with delivery, technical, and practice leads to shape solutions
- Act as a bridge between customers, sales, and delivery teams
- Represent sales leadership across the organisation
Requirements
Proven Experience & Capabilities
✔ Enterprise B2B sales or business development track record ✔ Experience selling transformation, technology consultancy, or managed services ✔ Demonstrable success in meeting/exceeding sales targets (individual and team) ✔ Strong commercial acumen with experience in complex deal structures ✔ Proven sales experience in one or more of:
- Energy
- Financial Services
- Public Sector ✔ Experience leading, coaching, or managing sales/pre-sales teams ✔ Confident communicator (able to engage at all organisational levels) ✔ Outcome-led and customer-centric mindset ✔ Strategic thinker with tactical execution ability ✔ Comfortable operating in ambiguity and complex transformation environments ✔ Exceptional interpersonal, negotiation, and influencing skills
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Desirable Experience
🔹 Background in technical delivery, pre-sales, or consulting 🔹 Experience with complex bids, framework agreements, or enterprise services 🔹 Familiarity with Microsoft Azure, data platforms, AI tools (e.g., Fabric) 🔹 Experience implementing structured sales methodologies (e.g., MEDDPICC)
Why Sword?
At Sword, our people and culture are at the heart of our success. We believe in:
👥 Investing in growth through personalised career development opportunities 🤝 Flexible working to support a healthy work-life balance 💼 A competitive salary and incentives package, complemented by:
- Comprehensive annual leave and enhanced family benefits
- Pension scheme, private health, and well-being support
- Employee assistance programs and discounts on life insurance
- An equality and inclusion-driven culture where diversity is celebrated
We are committed to fostering an environment where everyone, regardless of background, can thrive. If you don’t meet all requirements but have relevant transferable skills, we encourage you to apply—your potential matters.
Adaptable hiring process accommodations available upon request.
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