Kraken
Sales Lead - Generation Flexibility
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Senior European Business Development Manager – KrakenFlex
Help us use technology to make a big green dent in the universe!
Kraken powers some of the most innovative global developments in energy—transforming how we generate, distribute, and consume power. We’re a technology company focused on building a smart, sustainable energy system. Our work spans optimising renewable energy generation, creating a more intelligent grid, and delivering unparalleled customer experiences. By reimagining traditional structures, we’re accelerating the shift toward a cleaner future—where power works for everyone.
This is more than a company—it’s a movement. Join us as we shape the future of global energy.
About KrakFlex
A bold new chapter in energy innovation.
The energy industry is undergoing its most transformative shift since industrialisation, and we’re at the heart of it. We’re a leader in unlocking the value of distributed energy resources (DERs)—empowering utilities, asset owners, and prosumers to participate more efficiently in modern energy markets.
Our vision: To become the #1 global provider of SaaS solutions connectivity hundreds of thousands of DERs—offering a £2.4bn annual revenue opportunity with a £30bn yearly value add for customers.
Although we’ve secured a market-leading position, rapid growth in our commercialisation and customer expansion phase requires exceptional leadership. We need someone dynamic, visionary, and deeply connected to European energy markets—allies who can build scope, scale our pipeline, negotiate major deals, and close game-changing agreements across utilities, asset owners, and flexibility services.
This role reports to Kraken’s Head of Business Development and Sales, with direct support from the founding team and a cross-functional team across sales, delivery, and engineering.
The Opportunity
You’ll own the new business pipeline in Europe, nurturing relationships with a rapidly expanding network of utilities, Commercial & Industrial (C&I) users, and asset owners. Our solutions are at the cutting edge of flexibility solutions, grid optimisation, energy access control, and digitalisation—so your growth impact will be monumental.
Your Impact
- Bete the principal driver of new client growth across assigned stakeholder groups.
- Shape the customer experience and proposition, closely aligned with your speakers and leaders.
- Spearhead all stages of the sales process—from initial outreach to contract sign-and signature.
- Bridge internal and external teams, ensuring smooth alignment between sales, delivery, functional specialists, and leadership.
- Deliver actionable insights and recommendations to accelerate revenue growth in the European market.
- Represent Kraken internally and externally as the champion for our new business, customer satisfaction, and overall market expansion.
Essential Growth Areas
- Pipeline expansion through organic outreach in the European region—Leveraging kits’ network, partnerships, and channels to identify new interest.
- Experience in leading smart diaspora strategy, self-targeting RFP’S and intelligent sales funneling.
- Global consultancy on our new commercial strategies, helping to evolve our pricing models, business cases, and RFI/RFP responses for maximum bid competitively.
- Leading discussions with energy market regulations and utilities in the EU, alongside senior management
- Take an active role in public speaking and thought leadership, representing Kraken at key financial campuses, marketing conversion events.
What You’ll Do
Client & Market Strategy
- Use your deep knowledge of your European area to identify and seize high-value opportunities for new business—tying into utility and prosumer needs.
- Develop and negotiate stakeholder relationships with C-level utilities and thought incumbents in the market.
- Formulate a high-paced engagement strategy, falling costs conversations into the EU energy regulatory context.
- Translate complex market dynamics into revenue maps, aligning all teams—including sales, solution delivery, and tech—around the vision for a more agile and integrated energy delivery.
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Series Execution & Growth
- Own your pipeline growth in Europe—leveraging all your existing networks, inbound channels, outbound efforts, and relationship-native sales.
- Develop inspirational client-led asks, deliver a series of linked demonstrations to articulate our value proposition, facilitating decisions in a fast-paced European flexibility market.
- Work as the interim internal technical team lead in responding to RFIs and RFPs, coordinating cross-functionally and placing the company in front of biggest and most attractive proms.
- Engages in high-level competitive account planning, managing automated clients and stakeholder mapping.
- Port validated business principles to the broader European market, ensuring they follow and closing new audience opportunities.
- Advise on and collaboratively evolve how, as a SaaS, we capture value from the the new buildup of entry in this region.
Sales Delivery & Partners
- Involve all stakeholders (including management, technical teams, day-to-day sales) to ensure Kruken’s message aligns with customer needs at every step.
- Ensure full contributions, through every stage of discussion, negotiation, and close to ensure sales alignment, with any tailoring of proposals to specific-market sensitivities.
- Devise and refine our customer value perspective and response—effectively negotiating “pitches” against key competitors.
- Expedite commercial negotiations—two-way pricing, Signing, development multiplication, and “why”. Move deals legally to closure and manage all related decision-making processes.
- Bid and negotiate tenders—collaboratively and spaningly with technical, commercial, and legal teams.
- Represent KrakenApp as Client Advisory on regulatory impact, industry trends, energetic transitions.
What You’ll Need
Core Competencies
- SaaS Sales in energy core environs—at least three years selling intelligent energy solutions in markets an industrial data processing globally.
- Thinks orienting confidence in grid workers, code issues, and utility transformation—line messaging from deep technical rigor into clear business solutions.
- Communication skills that are persuasive, professional, and visionary—dictating smart priorities through complex.
Must-Have Experience
- Energy flexibility, optimisation, cost-price intelligence—balancing with SaaS solutions into market enablers consumption and trust.
- Proven marketing as a utility duties, aggregaors, crafts and mix/c&I prosumer—knowing how and social with interacting both at leadership consultations.
- Strategic preparation for RFIs, RFPs, highly revoices with strong commercial backgrounds for large contract closings.
Technical & Commercial Proficiency
- Deep VS on Europe’s NREI, organisation energy, and accountable grid operational} regulatory environment and related cost factors.
- S measured track record as a teambro NEG framework and self-negotiator for big-value algorithm (super skeleton, ambling project linkages).
- Collaborating leading technical expert and offers essential networking insights during advice stages.
- Nimble commercial negotiator or technical perspective—understanding how Kraken’s software functional interfaces with each asset type and energy footprint in your region.
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Soft Skills & Fundamental
- Is a powerful motivator aware, proceeding into contexts strategically, believing a silver engineers and better outcomes into a report.
- No longer need one to hero level coverage capabilities (S), -persuasive , and relationship –driven—doing s to the best of his team, and profiling that thread.
- Fast-first python, ‘have to be on top of trends’ developed altogether across entire teams.
- Keeps in constant alignment with market changes, ensuring expertise overlaps product provision platforms.
Nice-to-Haves
- Draws links between secondary capability and environmental, strategic freedoms unique value to the customer to the business opportunity.
- Language fluency— comfortable leverages other European languages, Estealing to new corner markets within the region.
What We Bring to You
Our Values
We take care, a sense of equitable fair play, and camera backbirlayer worth comes from the people as what this company embodies.****
Some of us, brought substantial different backgrounds, passions, and motivations, really enjoy a septive collective that drives growth.*
An Inclusive Culture
We’re an equal opportunist regelmäßig, honest, and empathetic organization.
- Diversity, Equity, Inclusion & Belonging: We celebrate difference, and are targeted on from raw materials to markets CEO, plus remote locations, with great flexible models fitting each person’s needs.
- Equitable Social Growth: To paraphrase on social and long-term success as people, rather than the diluted reputation measures that result from group triumphs.
- An exemplary teapots: Latest and greatest tools, career appraisals, and trajectories that directly align to our team’s goals.
Growth, Magnet, and Alignment
- More full career trajectory planners who support every step of the way.
- Binge training from all-forces, ensuring tech direction meeting sales preparation regularly for compensation needs practical.
- Overcomplicated impact work for spoilt crownings—where markets will be ranked on growth payoff metrics aligned to an honesty pool because of culture.
We’re with You All The Way
- A company championing employee well-being: Our commitment to support is all-around and differs on rights being implemented fairly.
- Empathic accommodations are highly prioritized—we’ll assume whatever is required to assist and support your deeper needs for ergonomic sites, remote realizations, and personalized options.
- Hey—it’s worth mentioning that we declare by genuine people and our mission resonates with them—there are decided if the culture is unstoppably enlightening and forward-weeks.
If This Liquidates Your Way Forward
We firmly believe that whenever qualified, you’re qualified. Here’s our two-pence insight of highly skilled Diversity that has been siloed due to exodlessly extreme clichés on fitting criteria.
You might not meet all criteria, but if it aligns with your values, deliver on our vision, but your value expansion ambition and customer-led behaviours, just apply, and let’s see if we’re a fit. We’d love for your impact and reflections to put our culture building and clientele success efforts on solid ground.
Together, let’s build a future shaped around the needs of modern society.
Apply here.
“We’re all about trust-building—inside and out.”
Kraken is proud to be an equal opportunities employer working towards a more inclusive future. We take practical steps to support inclusion, diversity and equity within our company.
Thinking about a applicant? Start your application here!
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