Aspire Software
Sales Lead - UK
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Sales Lead - UK
Job Title
Sales Lead – UK
About NedFox
NedFox B.V. is a Dutch vertical SaaS company that provides the leading retail management platform for garden centres, pet stores, and specialty retailers across Europe and the UK. Our software, RetailVista, powers point-of-sale, inventory management, purchasing, e-commerce, and business intelligence for hundreds of independent and multi-location retailers.
We are part of Aspire Software, a division of Valsoft Corporation, which acquires, builds, and scales vertical market software businesses for the long term.
NedFox is entering its next growth phase:
- Professionalising its go-to-market engine
- Expanding into new geographies
- Adding modern capabilities:
- Integrated payments
- Mobile solutions
- AI-powered tools
The UK and Ireland market is a major strategic priority. We already have an established customer base across these markets in the garden centre sector. The opportunity ahead is vast:
- Expanding wallet share within existing accounts
- Winning new garden centre business across the UK
- Growing our presence in the pet retail vertical, where we are gaining traction on the continent
The Opportunity
We are hiring a Sales Lead - UK to drive new business growth across both the UK and Ireland.
Key Points:
- Full-cycle sales role for an experienced hunter
- Prospect, qualify, demo, and close new customers.
- Primary focus on the garden centre vertical, with growing opportunity in pet retail.
- Own the UK/Ireland market, with an existing customer base within garden centres.
- Responsibilities:
- Expanding your founded skillset through the allocation of new logo acquisition.
- Growth within existing accounts via expansion selling.
- Bringing back former customers (win-backs).
- Extending NedFox into adjacent verticals, starting with pet retail.
This role reports directly to the CEO of NedFox. You will combine account ownership with new market development — your success will directly shape the company’s UK growth trajectory.
What You’ll Do
Drive New Business Growth
- Own the full sales cycle in UK and Ireland markets from prospecting through close to customer handoff.
- Engage with prospective customers through:
- Outbound calls
- Email outreach
- Trade shows
- Industry associations.
- Conduct discovery calls and on-site visits to:
- Understand workflows and pain points specific to garden centres and retail businesses.
- Gain insights into technology needs.
- Deliver compelling product demos for RetailVista, emphasizing:
- Return On Investment (ROI)
- Efficiency gains
- Potential revenue impact.
- Manage proposals, negotiations, and contract execution to consistently close new deals.
- Seamlessly hand off new customers to onboarding and support teams for successful activation and go-live.
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Build and Maintain Pipeline
- Manage and expand the existing customer base in the UK/Ireland.
- Build new marketing pipeline targeting at least 3x quarterly quota coverage.
- Log activities, deal stages, and forecast data accurately in the CRM (SaleMate/HubSpot).
- Participate in:
- Weekly pipeline reviews
- Deal inspections
- Forecast calls with leadership.
- Use prospecting tools like Apollo, LinkedIn Sales Navigator, or similar to build targeted account lists with segment and geographic precision.
Represent NedFox in the UK Market
- Attend UK trade shows:
- GIMA
- Garden centre trade fairs
- Pet Industry Federation events.
- Build relationships with:
- Industry associations
- Buying groups
- Distribution partners for market access acceleration.
- Provide structured market feedback to product and leadership regarding:
- Competitive landscape
- Buyer needs
- Pricing sensitivity
- Feature gaps.
What Success Looks Like
In the First 90 Days
- Complete product training to deliver a compelling unabhängig RetailVista demo.
- Meet existing UK/Ireland customers, understanding their usage and expansion potential.
- Develop a target account list of 100+ prospects segmented by:
- Garden centre
- Pet retail
- Specialty retail.
- Achieve consistent weekly cadence in outbound prospecting to drive:
- Qualified discovery calls
- Product demos.
- Close your first new customers:
- Either new logos
- Or expansion within existing accounts.
- Ensure CRM activity and pipeline tracking are conducted accurately and visible to leadership.
In 6–12 Months
- Consistently meet and exceed quarterly new business targets, while building predictable pipeline.
- Continue growing the UK customer base and strengthening NedFox’s brand presence in:
- UK garden centres
- Initiating entry into pet retail.
- Develop repeatable sales playbooks including:
- Talk tracks
- Objection handling specific to the UK market.
- Provide actionable market intelligence, informing:
- Product roadmap decisions
- Go-to-market strategy.
What We’re Looking For
Required:
- A 5+ year track record of proven success in B2B SaaS new business sales, including a record of closing deals.
- Hunter mentality: actively own the generation of your own pipeline through outbound activity (inbound reliance is not expected).
- Hands-on experience managing a full sales cycle, from first contact to contract execution.
- Experience with discovery calls and solution-based sales conversations, focusing on connecting product capabilities to business outcomes.
- Familiarity with SMB and mid-market buyers, ideally involving:
- Owner-operators
- Operations managers as primary decision-makers.
- Proficiency with CRM platforms like HubSpot, Salesforce — disciplined and accurate in logging activity and maintaining pipeline coverage.
- Willingness to travel within the UK for:
- Customer visits
- Trade shows
- Industry events: approximately 20–30% travel time estimated.
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Self-motivated, goal-driven, capable of working autonomously in a remote-first environment.
Excellent communication, presentation skills, and capabilities in relationship building.
Preferred:
-
Previous experience selling across:
- Garden centres
- Retail
- Pet industry
- Adjacent verticals, such as hospitality, food service, and specialty retail.
-
Experience in vertical-market software or operationally complex environments where primary buyers include retailers or operators rather than technology teams.
-
Selling multi-module platforms such as:
- POS
- Inventory management
- E-commerce
- Loyalty programs
- Integrated payments involving multiple stakeholders.
-
Experience in startups or scale-ups, crucial in building rather than just evolving an existing motion.
-
Familiarity with modern sales tooling:
- Sequencing platforms
- Prospecting databases (Apollo, Cognism, ZoomInfo)
- Sales engagement tools.
Compensation & Benefits
- Competitive base salary benchmarked to the UK market, based on experience.
- Uncapped commission on net new ARR with premium rates on new logo ARR.
- On-target earnings with significant upside potential for overachievement.
- 25 days annual leave, plus all designated UK bank holidays.
- Remote-first working structure with a travel budget for customer visits and trade events.
- Equipment and home office allowance.
- Opportunity to influence the go-to-market strategy through market feedback as the UK market expands.
- Career growth opportunity: this position may progress to a UK Sales Manager as the market matures.
Why Join NedFox
This is your chance to scale NedFox’s UK presence significantly across established relationships in garden centres, looking to capture greater market opportunities. Backed by a product already fuelling the success of hundreds of retailers across Europe.
We combine the energy and dynamic of startup environments with the backing of:
- Valsoft Corporation
- Aspire Software’s
- Acquisition, growth and long-term investment philosophy.
The UK garden centre and specialty retail markets are expanding fast, professionalising, and increasingly embrace modern cloud-based technology:
- Transitioning from legacy POS systems and manual processes
- Modernising toward platforms that integrate inventory management, e-commerce, etc.
You’ll be capitalising on these developments with an established but powerful tool (Retailvista) and a proven customer base demonstrating its efficacy.
If you thrive on ownership, clear market opportunities, and a product you believe in, NedFox wants to hear from you.
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