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Sales & Retention Manager – Clubs
As a Sales & Retention Manager, you’ll drive membership growth, maximise retention, and ensure a seamless member experience. Reporting to the General Manager, this full-time leadership role focuses on sales strategy implementation, team support, and fostering strong member relationships—both onsite and beyond the gym.
What You’ll Be Doing
Key responsibilities include:
- Leading sales performance: Advocating and delivering the FUNDAMENTALS sales process, along with training and coaching the team to achieve peak performance.
- Growing member numbers: Driving new member sales while prioritising retention to maximise live member movement.
- Club activity planning: Owning the activity planner, ensuring strategically aligned initiatives are executed effectively with measurable impact.
- Innovating lead generation: Developing and implementing both internal and external strategies to capture member interest.
- Data-driven decision making: Monitoring sales dashboards and KPIs to provide actionable insights, holding the team accountable for targets while spotting opportunities.
- Boosting revenue: Optimising all income streams, including memberships, products, and secondary spend to enhance profitability.
- Sales reporting: Preparing and delivering monthly sales presentations to senior management for strategy alignment.
- Business development: Building key local partnerships to unlock #WeMoveBusinesses opportunities, including corporate account growth.
- Frontline leadership: Setting the standard for sales excellence as an ambassador on reception and throughout the gym floor.
- Brand engagement: Participating in national campaigns such as #WorkoutWednesday and #WeCommunicate.
- Team development: Delivering honest, constructive feedback to refine performance and support professional growth.
- General operations support: Assisting the General Manager with:
- Health & safety compliance
- Facilities and maintenance
- Recruitment
- Presentation standards
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About You
Ideal candidates will embody these qualities:
- Passion for health, fitness, and wellness: A genuine enthusiasm for the industry and inspiring others.
- Proven leadership: Ability to inspire a team, coach for excellence, and foster a collaborative culture.
- Sales & retention focus: Sharp commercial acumen with a results-driven approach to member growth and retention.
- Adaptive people skills: Strong communication and interpersonal abilities, capable of tailoring approach to different stakeholders.
- Resilience under pressure: A positive, solutions-focused attitude and the ability to thrive in high-stakes environments.
- Leadership ambition: Eager to develop further in management with a hunger to exceed expectations.
- Flexibility: Willingness to work evenings, weekends, and Bank Holidays to meet business demands.
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Why Join Us?
At Frasers Group, this opportunity is for the truly fearless. It’s a chance to make a tangible impact in the industry, surrounded by unparalleled experiences—and with rewards designed to match your ambition:
- Free gym membership and a 20% discount across all Frasers Group brands.
- Fearless 1000 Bonus Scheme eligibility.
- Monthly Frasers Champion Awards:
- Winners receive double their monthly salary.
- Recognition as an Everlast Gyms Monthly Champion.
- Fully funded training including:
- Level 3 & Level 5 Management & Leadership qualifications.
- Industry-specific product training.
- Opportunities to deliver PT and group training.
- Career progression with continuous professional development.
At Frasers Group, we Live By Our Principles:
Think without limits – move fast, think fearlessly, and lead the team forward. Own it and back yourself – embrace the basics, your role, and drive measurable results. Be relevant – to our people, our partners, and the planet.
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