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Sales Manager
Sales Manager – Patchwork London
Company Description
Patchwork London is a leading provider of world-class audio solutions for the live events, touring, and entertainment industries. Based in Hitchin, Hertfordshire, we specialise in audio rental, sales, and installation services, supporting concerts, festivals, corporate events, and international touring productions across the UK and globally.
Our reputation is built on technical excellence, innovation, and exceptional service to our clients. With a passionate, experienced team, we collaborate with some of the industry’s most exciting artists, productions, and venues, delivering cutting-edge audio technology and tailored solutions that bring live events to life.
At Patchwork London, we foster a supportive, hands-on culture where teamwork, initiative, and a willingness to learn are valued. As part of the team, you’ll work alongside enthusiastic professionals focused on delivering outstanding results for our clients and creating unforgettable live experiences.
Role Description
As Sales Manager at Patchwork London, you will oversee the full sales cycle—from opportunity identification, lead generation, quotations, order fulfilment, to after-sales support—for our audio equipment sales and installation projects. This is a highly proactive business development role, emphasising new business growth and expanding Patchwork London’s market presence in the live events, touring, and entertainment sectors.
Key responsibilities include:
- Proactively identifying, pursuing, and developing new business opportunities and revenue streams.
- Building relationships with prospective clients and converting them into long-term partnerships.
- Managing and growing existing client relationships to ensure high satisfaction levels.
- Preparing quotations, proposals, and sales documentation.
- Managing sales pipelines, forecasting revenue, and reporting on performance.
- Providing technical, product, and procedural advice to customers.
- Assisting with delivery, handover, and operational aspects of sales orders.
- Researching and developing relationships with new manufacturers and brands.
- Supporting sales and marketing initiatives, including e-commerce opportunities.
- Representing Patchwork London at trade shows, networking events, and client meetings.
- Collaborating with other departments to ensure successful project delivery and exceptional service for customers.
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This role is perfect for someone who thrives in building relationships, spotting opportunities, and working in a fast-paced, dynamic environment within the professional audio and live events industry.
General Responsibilities & Expectations
- Provide support to internal teams as directed, assisting with broader business activities.
- Maintain confidentiality and uphold professional conduct in all work situations.
- Identify training and skill development needs for the business or yourself.
- Share feedback on improvement, development, or growth opportunities with the immediate team and reporting line manager.
- Ensure compliance with all company policies, rules, procedures, and obligations.
(Note: Additional tasks may be assigned as required, aligning with the role’s general profile.)
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Qualifications & Requirements
Essential Skills & Experience
- Strong communication and interpersonal skills—this role is the "public face" of the company, requiring impeccable representation.
- Cheerful demeanour, engaging personality, and a sense of humour—highly advantageous for client relations.
- Energetic, highly motivated individual with an enquiring mind and passion for accuracy and excellence.
- Fluent English speaker, with excellent written and spoken communication skills.
- Minimum of 5 years’ experience in a relationship-driven niche sales/business development role, preferably selling specialist B2B services.
- Proven sales track record, ability to coordinate sales programs, and meet revenue targets.
- Strong background in the professional audio and technical equipment sector.
- Ability to thrive under pressure, make critical decisions swiftly.
- Astute, numerate, and articulate in presentations and business discussions.
- Proactive, self-motivated, and capable of working independently in a fast-paced environment.
- Strong presentation skills—confidence in pitching ideas to clients and stakeholders.
- Advanced IT skills, including experience with CRM software (a plus) and embrace of new technologies.
- High integrity and openness in all business dealings.
Additional Requirements
- Valid driving licence and passport—required for business travel and international projects.
The above list of duties is not exhaustive; employees may be asked to take on additional responsibilities as needed.
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