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About Sojern
Sojern is a leading travel marketing platform that helps hotels, destinations, attractions, airlines, and travel brands attract and convert travelers through data-driven digital marketing solutions. Founded in 2007, the company specializes in leveraging traveler intent data, artificial intelligence, and programmatic advertising to connect travel businesses with the right audience at the right time.
What Sojern Does:
- Digital Advertising: Display, video, social, email, and SMS marketing campaigns.
- Traveler Intelligence: Uses proprietary travel data and AI-powered audience insights to identify high-intent travelers.
- Guest Experience Solutions: Helps hotels engage guests before, during, and after their stay through automated communication and personalized messaging.
- Performance Marketing: Focuses on driving bookings, increasing occupancy, and improving return on advertising spend (ROAS).
Primary Responsibilities:
- Develop and grow a high-value pipeline by owning and expanding a portfolio of independent and regional chain hotel clients within assigned market(s), with market allocation tailored to the candidate’s experience and expertise. Leveraging Sojern’s full range of advertising solutions (SEM, Metasearch, Email, Social, Display, Native, and Video) while managing the entire sales funnel—from prospecting through close—and executing targeted strategies that drive revenue growth, tailored to each client’s unique needs and market challenges.
- Consistently meet and exceed new business targets, driving revenue impact and overall sales objectives through high-velocity sales activity, including cold calling, prospecting, and structured follow-ups.
- Design compelling pitches using insights to highlight Sojern’s value proposition, educating hotel partners on driving direct bookings, brand visibility, and measurable ROI.
- Collaborate with regional booking engines and other partners to uncover new client opportunities, further expanding Sojern’s global presence, and confidently present at workshops, seminars, and industry events to engage audiences and deliver compelling insights.
- Maintain thorough and up-to-date records of all sales activities, opportunities, and client interactions, employing advanced reporting and dashboards for data-driven insights.
- Work closely with Onboarding, CSM teams, Marketing/PR, Product, and other regional sales teams to share best practices and ensure seamless cross-functional collaboration.
- Be prepared to travel regionally for client meetings, industry events, and trade shows to build relationships and remain informed about market developments.
- Maintain up-to-date knowledge of the latest ad tech innovations, programmatic tools, and hospitality marketing practices to enhance sales pitches and promote continuous improvement.
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Qualifications:
- 4+ years of sales experience: With a proven track record in business development, preferably within digital marketing or hospitality.
- A strong industry network is an advantage. Experience in high-velocity sales environments, including cold calling, prospecting, and structured follow-ups, is required.
- Bilingual Proficiency: Professional fluency in English is required; proficiency in another European language is strongly preferred.
- Digital Marketing Acumen: Solid understanding of the latest advertising trends, channels, and best practices, with hands-on experience in selling media solutions to hotels.
- Hotel Industry Experience: Familiarity with the hospitality sector, whether through marketing or overall Distribution, enabling you to quickly understand hotel-specific challenges and opportunities.
- Pipeline Building Expertise: Proven ability to identify and nurture prospects, maintaining a robust and diversified pipeline that consistently generates new business opportunities.
- Results-Oriented Mindset: Demonstrated track record of meeting or exceeding targets, using data-driven strategies to optimize performance and achieve measurable outcomes.
- Team Player Mentality: Collaborative spirit and willingness to work cross-functionally, sharing knowledge and insights to help the broader team succeed.
- Comprehensive understanding of sales strategies, market trends, and competitor analysis
- Proficiency with standard business and sales software, including Salesforce, Google Workspace, and Microsoft Office is required
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Skills
Sales Management
Business Development
Digital Marketing
Hospitality Marketing
Account Management
Pipeline Management
Cold Calling
Prospecting
SEM
Metasearch
Programmatic Advertising
Salesforce
Google Workspace
Microsoft Office
Data-driven Strategy
Client Relationship Management
Location