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Sales Manager
Senior Sales Manager – London, UK
Are you a high-performing sales leader, or an experienced enterprise seller ready to step into leadership, with a proven track record in SaaS & MarTech?
We're searching for a Sales Manager to lead our Sales team from our London office, managing six Account Executives (AE) and a small team of Business Development Representatives (BDR). Key responsibilities include driving new business across the UK & EMEA, while establishing a high-performing sales culture that consistently meets and exceeds ambitious targets.
About the Role
This is a hands-on leadership position for someone passionate about coaching, mentorship, complex sales and building high-performing teams. If you thrive in innovative MarTech and enjoy sales leadership with a data-driven mindset, we’d love to hear from you.
The Opportunity
You’ll lead Playable’s Sales team, steering growth across the UK & EMEA and accelerating predictable revenue. Your mission: develop & empower the team to generate high-quality pipeline, win new customers and drive sustainable growth.
While the role is not quota-bound, you’re expected to shadow and support high-value deals—from executive-level client engagements to leading complex sales voyages. Collaboratively, you’ll align with Marketing, Customer Success & Product teams to refine commercial strategies, ensuring a customer-centric, efficient and disciplined sales approach.
Our interactive, playable marketing platform reshapes brand-consumer engagement. To thrive here, you’ll need to challenge conventional marketing norms, understand enterprise SaaS priorities and guide clients to grasp the B2B value of cutting-edge MarTech.
Key Responsibilities
- Leadership & Team Development
- Coach, mentor and upskill six AEs and a BDR team to build a high-performance, customer-obsessed commercial culture of accountability, collaboration and consistent execution.
- Drive new account acquisition and scale revenue across UK and wider EMEA, prioritising high-value enterprise deals.
- Ensure pipeline velocity and close rates meet targets through rigorous sales methodology adoption.
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Sales & Commercial Strategy
- Design and enforce ** MarTech/scale-up sales processes** (including MEDDPICC) aligning with Playable’s go-to-market goals.
- Support complex sales kills—from deal strategy design through closed-won execution, including executive customer meetings, commercial negotiations and high-touch negotiations.
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Operational Excellence
- Own forecasting, pipeline health and reporting—ensuring regular revenue growth and predictable income scalability.
- Partner with Marketing to amplify Inbound-AE conversion rates and refine lead qualification efforts.
- Collaborate with Product, Customer Success & Solutions Services to feed insights—customer FOPs, competitive intelligence, and commercial priorities—back into the GTM roadmap.
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Stakeholder Collaboration
- Present sales summary reports to the VP of Sales, outlining performance trends, empirical data, underperforming areas and strategic recommendations.
Who You Are
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Experience & Expertise
- Demonstrated track record in SaaS & MarTech B2B sales (either as a high-performer contributor or sales leaders).
- Strong command of MEDDPICC and consultative/solution sales methodologies with complex B2B selling domain knowledge.
- Ideal profile: Prior sales leadership in 6-12+ AE/PWL Mfr min. or senior quota-carrying experience shared with (teaching ability).
- Enterprise sales (expect to cultivate multimillion-pound-new deals and steer commercial win ratios).
- Proficient in data-driven decision-making, forecasting & performance tracking.
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Soft Skills & Mindset
- Coaching & mentablement mindset—where growth of your team is every bit as important as quota.
- Strategic autonomy and execution discipline—balancing long-term vision with near-term commercial gains.
- Storytelling & consultative impulse—translate modern marketing challenges into compelling Playable value narratives for clients willing to invest heavily in dynamic growth plans.
- Fluent in British/colloquial English proficiency (additional modest proficiency in European languages a bonus).
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- Environment Suitability
- Thrives in fast-paced, high-growth environments with limited hierarchical guardrails—deliver as a team-driven leader, capable of working autonomously in dynamic settings.
- Believes in collective success, but with the ability to drive direction.
Why Playable?
"Putting Play to Work" Playable’s SaaS platform lets brands integrate gamification (aside interactive elements) into premium customer experiences. Think beyond static ads—we’re partners helping brands connect audiences (and competitors as needed) at mass scale sure.
What we offer: ✅ Supportive, collaborative, fun-driven culture—we believe high performance and humor coexist. ✅ Impact from the get-go—you’ll be part of a European-wide sales team of 80+—opportunities for professional/service skills symponsor. ✅ Authentic marketing technology—you’ll be at the forefront of how brands connect with consumers through innovation in engagement.
"A Bold Play, But You Own the Cards." Playable’s trajectory is inspired by players who crave creation and connection—We turn roadblocks into "game moments" and fierce competitors into teams for growth.
If you’re ready to build sales excellence at scale with a company tech-first teems with initiative, apply and let’s see your trajectory take a serious turn into play.
Interested? Screenings/interviews ongoing—apply at your earliest convenience. Concise CV, fewer paragraphs—better. For questions, ping VP of Sales, Morten Svoldgaard Axelsen, msa@playable..com
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