Marshfield Farm Ice Cream | B Corp™
Sales Manager - East

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Field-based | Full-time | East of England
We’re looking for a Sales Manager to help us grow Marshfield Farm Ice Cream across the East of England.
This is a proper field-based sales role, with a patch of your own to develop. You’ll be out building relationships, growing existing customers, winning good-fit new business and making sure our ice cream reaches more of the right places.
You’ll report to one of our Regional Managers, but your focus will be your own territory: your customers, your pipeline, your follow-up, your HubSpot activity and your sales growth.
We’re a family business, making proper ice cream on our farm in Wiltshire. We’ve been doing this for over 35 years, and while we’ve grown, we haven’t lost sight of where we started. We’re also a certified B Corp, so how we grow matters to us just as much as how fast we grow.
The patch
The East region covers areas from Lincolnshire and Norfolk down to Essex, including the LN, NR, PE, CB, IP, CO and CM postcode areas.
Because this is a field-based role, location really does matter. Ideally, you’ll already be based in Cambridgeshire, Suffolk or the immediate surrounding area, so you can manage the territory properly without spending your life on the motorway.
What you’ll be doing
- Responsible for day-to-day sales activity across your region, including growing existing customers, reactivating lapsed accounts and finding new opportunities across leisure, retail, wholesale, distributor, catering, foodservice and FMCG channels.
- Build strong customer and distributor relationships, plan your territory properly, use HubSpot well, follow up after visits and pricing conversations, and spot opportunities to grow distribution, improve rate of sale and secure the right product listings.
- Represent Marshfield Farm at customer visits, trade events and exhibitions, sharing useful market feedback and customer insight with your Regional Manager along the way.
- Think sensibly about how you work too; from planning travel properly to using company resources responsibly.
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Why you're a good match
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Why you're a good match
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Experience fit
Your summer at the bank plus your econometrics coursework map directly to the day-one responsibilities on this scheme — client modelling, market briefings, and deal support.
Only hits
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You’ll probably fit right in if you are…
- A confident relationship builder with solid B2B sales experience, ideally from food, drink, foodservice, catering, wholesale, distribution or FMCG but we want to hear from you if you think you've got what it takes to consider a career move!
- Comfortable managing a field-based territory without someone chasing you every day. We’re looking for someone who can organise themselves properly, follow things through and keep good records, not someone who just says they’re “a bit of a perfectionist” in interviews.
- Think commercially, but still behave like a human being. We care about sales growth, of course we do, but we also care about the way we do business. The right person will know how to grow accounts without defaulting to price every time.
- Experienced using CRM systems would be helpful, especially HubSpot, and you’ll need to be happy using data, customer insight and good old-fashioned common sense to manage your patch.
- Care about sustainability and responsible business for real, not just because it looks nice on a CV.


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What’s on the table
We’ll offer:
- Company vehicle
- Competitive salary and commission scheme
- Real Living Wage Employer
- 20 days’ holiday plus bank holidays, with extra days for long service
- Pension contribution
- Dedicated charity day
- Enhanced parental pay
- A genuinely collaborative team
- The chance to grow a proper territory with real backing
- Free ice cream. Obviously.
How we’ll get to know you
Our process is straightforward.
- We’ll have a Teams interview to talk through the role, your experience and how you’d approach the patch.
- There will be a psychometric assessment and a face-to-face visit to the farm in Wiltshire, where you’ll meet the team and see where the magic gets made.
- You’ll also spend a few days at the farm as part of your onboarding, so being away from home for a short stint is part of the deal.
Interested?
Send us your CV and a brief note telling us what good looks like in this kind of sales role, and why Marshfield Farm caught your eye.
That’s it. No covering letter essay. No 47 questions about your greatest weakness.
Apply via LinkedIn or email: info@marshfield-icecream.co.uk
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