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Sales Manager
Sales & Retention Manager – Unrivalled Growth Opportunity
Company Description
As a Sales & Retention Manager, you’ll be responsible for driving membership growth, maximising retention, and ensuring our live member movement continues to grow. Reporting directly to the General Manager, this is a full-time leadership role where you’ll:
- Lead sales initiatives
- Support the wider team
- Ensure every member’s journey is seamless from their first visit onwards
You’ll be the ambassador for sales excellence at your club, leading by example through strategic implementation, smart strategies, and strong relationship-building—both inside and outside the gym.
Job Description
What You’ll Be Doing
Sales & Growth Leadership
- Advocating and delivering the FUNDAMENTALS sales process, while training and coaching the team to perform at their best.
- Driving new member sales while maximising retention to grow the live member movement.
Operational & Strategic Planning
- Owning the club activity planner—ensuring initiatives are well-planned, executed, and impactful.
- Implementing creative lead-generation strategies, both internally and externally.
Performance & Analytics
- Monitoring dashboards and KPIs, providing key insights to the team and ensuring targets are consistently met.
- Driving all revenue streams from memberships, products, and secondary spend to maximise profitability.
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Reporting & Collaboration
- Preparing and delivering monthly sales presentations to the wider management team.
- Building strong local business partnerships and developing #WeMoveBusinesses opportunities.
- Leading by example on reception and the gym floor in this member-facing role.
National Engagement & Performance Support
- Engaging in national initiatives such as #WorkoutWednesday and #WeCommunicate.
- Providing honest, constructive feedback to team members while supporting their development and performance.
General Manager Support
- Supporting the General Manager with operational tasks, including:
- Health & safety
- Facilities & maintenance
- Recruitment
- Presentation standards
Requirements
About You
- Passionate about health, fitness, and wellness.
- A proven leader with the ability to inspire and coach a team.
- Results-driven, with a strong focus on sales and retention.
- Exceptional communicator who can tailor their style to different audiences.
- Positive, solutions-oriented, and resilient under pressure.
- Ambitious with a desire to grow in leadership.
- Flexible to work evenings, weekends, and Bank Holidays to meet business needs.
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Resources & Growth Opportunities
At Frasers Group, we offer an exceptional package for fearless leaders—where potential and experience are matched by unlike rewards:
Salient Benefits
- Free gym membership for you and your family (where applicable).
- 20% discount across all Frasers Group brands.
- Fearless 1000 Bonus Scheme eligibility.
- Monthly Frasers Champion Awards—winners receive double their salary for the month.
- Reward & recognition through Everlast Gyms Monthly Champions.
- Training and funded qualifications:
- Level 3 in Gym Instructor
- Level 5 in Management & Leadership
- opportunities in PT (Personal Training) and group training.
Our Principals
- Think without limits – move fast, think fearlessly, and take your team with you.
- Own it and back yourself – master the basics of your role and own the results.
- Be relevant – to our people, our partners, and the planet.
Building a healthier, more active future—together.
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Jessica, London
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