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Sales Manager, UK
Sales Manager, Commercial
Who Are We
Cognism is the leading provider of European B2B data and sales intelligence. Ambitious businesses of every size use our platform to discover, connect, and engage with qualified decision-makers faster, helping them close more deals. Headquartered in London with global offices, Cognism’s contact data and contextual signals are trusted by thousands of revenue teams to eliminate the guesswork from prospecting.
Our Work Model
- Hybrid role: You will work from our London office a minimum of 2 days per week, with flexibility to work remotely on other days.
Your Role
As a Sales Manager, Commercial, you’ll join a high-impact leadership team at the core of our sales engine, playing a critical role in scaling Cognism to the next level.
Your mission:
- Lead and inspire a team of high-performing Account Executives focused on driving growth in a key market segment.
- Drive consistent quota attainment, improve sales execution, and elevate team performance through strategic coaching, rigorous pipeline management, and operational discipline.
- Collaborate closely with Sales Leadership, Marketing, and RevOps to ensure alignment, enablement, and tactical execution aimed at exceeding targets and delivering exceptional customer value.
This is a highly visible role that offers opportunities to shape team performance and contribute to strategic commercial growth.
Your Challenges & Opportunities
- Lead and Develop High-Performing Teams
- Coach and manage a team of 5 Account Executives to cultivate a culture of ownership, execution, and continuous improvement.
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Drive Sales Execution
- Implement effective sales methodologies and deal progression strategies to improve win rates and shorten sales cycles.
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Own Pipeline Performance
- Ensure each AE contributes ~25% of their own pipeline through strategic outbound activity, complemented by tight alignment with Marketing and Sales Development.
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Champion Operational Excellence
- Monitor and act on key metrics, including:
- Pipeline coverage
- Forecast accuracy
- Sales velocity
To boost overall team performance.
- Monitor and act on key metrics, including:
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Enhance Cross-Functional Alignment
- Work closely with Marketing, RevOps, and Product to:
- Optimise campaign impact
- Improve lead quality
- Influence product roadmap decisions
- Work closely with Marketing, RevOps, and Product to:
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Uplift Market & Product Positioning
- Develop deep product and customer knowledge to support:
- Objection handling
- Urgency creation
- Strategic selling
- Develop deep product and customer knowledge to support:
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Support Retention & Growth
- Actively contribute to team career development, recognition initiatives, and long-term retention planning.
Our Expectations
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Sales Leadership Experience
- 2+ years leading Account Executives or full-cycle sellers in a B2B SaaS environment, with a consistent track record of exceeding revenue targets.
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Commercial Segment Expertise
- Proven success in closing deals with:
- Growth-stage companies (typically 51–200 employees)
- AOVs of $15k–$100k+ across multi-stakeholder sales cycles.
- Proven success in closing deals with:
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Sales Methodology Expertise
- Strong command of modern frameworks (e.g., MEDDPICC, Challenger, Sandler), applying them to drive:
- Deal progression
- Forecast accuracy
- Strong command of modern frameworks (e.g., MEDDPICC, Challenger, Sandler), applying them to drive:
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Data-Driven Operator
- Strong analytical skills to:
- Interpret performance data
- Identify trends
- Take decisive action
- Strong analytical skills to:
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People-First Manager
- Proven ability to coach with:
- High emotional intelligence
- Focus on developing high-performing, engaged teams.
- Proven ability to coach with:
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Cross-Functional Collaborator
- Skilled at working across:
- Marketing
- RevOps
- Product To improve:
- Pipeline quality
- Sales process
- Customer outcomes.
- Skilled at working across:
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Adaptable & Globally Minded
- Comfortable navigating:
- Dynamic business needs
- Diverse teams
- Evolving global sales environments.
- Comfortable navigating:
Why Cognism?
At Cognism, we’re not just building a company—we’re building an inclusive community of brilliant, diverse people who support, challenge, and inspire each other.
If you’re looking for a place where your work truly makes a difference, you’re in the right spot.
Our Values Revealed
🤝 We Own the Outcome Together 🤓 We Deeply Understand our Customers 🏆 We Celebrate Impact Wherever It Comes From
At Cognism, we are committed to fostering an inclusive, diverse, and supportive workplace. We actively encourage applications from individuals typically underrepresented in tech, and we encourage you to apply if this role excites you—even if you don't meet every requirement.
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