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UK Director of Sales
About TOMS
TOMS is in business to improve lives. When you wear or work with TOMS, you help support children’s education, health and well-being, giving kids everywhere the gift of better tomorrows.
About The Role
The ideal candidate will be responsible for building and delivering the UK sales strategy to drive our growth ambition through a holistic approach—sell in and sell through—while increasing profitability and ensuring optimal results within budget.
Key Responsibilities
- Create and deliver UK Sales strategy aligned with broader EMEA strategy, shaping the TOMS brand for future growth
- Lead UK Sales annual plan, translating EMEA strategic direction to maximize market potential
- Drive strategic sales execution to deliver annual budget through comprehensive UK merchant and wholesale strategy
- Implement EMEA strategic goals in the UK, including focused product segments and target customer hauls
- Lead the country’s sales team, ensuring clear communication of targets, objectives, and growth goals
- Attract, develop, and retain top talent in the UK market, fostering high performance
- Monitor and support team performance, providing regular coaching and feedback for growth
- Boost wholesale performance via market analysis, identifying key sales drivers, and setting stretch targets
- Develop a data-driven approach to account management, forecasting, and sales strategy
- Identify new business opportunities with existing and potential customers, evaluating market risks and growth potential
- Manage strategic Key Accounts where applicable
- Strategise and execute GTM strategies for peak selling seasons, including shipment budgeting
- Ensure monthly/quarterly shipping and budget alignment with business plans
- Collaborate with Marketing to align UK campaigns, boost sales, and strengthen customer engagement
- Facilitate a quarterly UK business review, ensuring ROI and sustained market growth
- Oversee UK office/showroom management
- Attend sales launches and major trade shows
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What You Bring
- Provide inspirational leadership to direct reports and drive an efficient, professional culture
- Build strong cross-functional relationships with Credit, Customer Service, Marketing, and Product teams
- Demonstrate deep knowledge of the UK wholesale market, footwear trends, and retail customer preferences
- Proven experience in branded wholesale sales, particularly in fashion and footwear (critical)
- Ability to develop a detailed strategic plan with data-backed insights
- Strong competitive market analysis and auditing skills
- A versatile, growth-minded self-starter who identifies market penetration opportunities
- Exceptional stakeholder relationship management with Key Accounts
- Managerial experience—develop, lead, and engage high-performing teams under pressure
- Strategic + analytical thinker with project management and problem-solving skills
- Results-driven judger who can make sound business decisions under tight deadlines
- Exceptional verbal and written communication skills
- Strong negotiating and commercial acumen
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Requirements
- Minimum 5–7 years of commercial management experience, with a track record in wholesale sales (especially fashion/footwear preferential)
- Willingness to thrive in a fast-paced international environment
- Proficiency with Microsoft Office (Excel, PowerPoint, Word)
- Intermediate knowledge of sales forecasting tools and CRM systems
What We Give
- Competitive salary + annual performance-based bonus
- Hybrid/remote working flexibility
- 25 days’ holiday (full-time equivalent)
- 4 free pairs of TOMS footwear per year
- 20–50% employee discount across the brand’s products and partner businesses
- Power of purpose: Work for a globally recognised impact-driven brand
- Growth opportunities in an inclusive, collaborative environment
- Community impact: Volunteer with TOMS Impact Partners and local charities
- Mental health support: Partnered with OpenUp
- Vibrant team culture in our London office with dynamic colleagues
EEO Statement
TOMS is an equal opportunity employer, committed to intentional anti-racism and considers qualified applicants with criminal histories. We celebrate diversity and foster an inclusive workplace.
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