Elite Consultancy Network
Sales Manager - Used Equipment
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Role: Sales Manager – Used Equipment
Location: Newark, Nottinghamshire
Salary: £50,000 - £60,000 per annum + Uncapped Commission
Hours: Monday to Friday, 9:00am - 5:00pm
About the Role
We are seeking an experienced and commercially driven Sales Manager – Used Equipment to take ownership of the complete used equipment lifecycle. Based in Newark, Nottinghamshire, this is a national role responsible for sourcing, valuing, refurbishing, marketing, and selling used construction equipment while delivering an exceptional customer experience throughout every stage of the process.
Working closely with internal sales teams, workshops, and customers, you will play a key role in maximizing profitability, managing inventory, and developing long-term customer relationships. This is an excellent opportunity for an ambitious sales professional looking to make a significant impact within a growing business while benefiting from a competitive salary, uncapped commission, and a healthy Monday to Friday working pattern.
Key Responsibilities
Trade-In Procurement & Equipment Valuation:
- Evaluate the condition and specification of used equipment offered in part exchange.
- Work closely with the new equipment sales team to provide accurate trade-in valuations while maintaining a minimum future sales margin of 5%.
- Attend equipment auctions, both in person and online, to monitor market trends and establish current market values.
- Maintain and update used equipment valuation records.
- Prepare all purchase documentation relating to traded-in equipment.
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Used Equipment Sales & Marketing:
- Coordinate the preparation, presentation, photography, and video of used equipment ready for sale.
- Create engaging online listings across industry platforms and social media channels.
- Promote used equipment to both domestic and international buyers.
- Negotiate sales to achieve target margins or obtain the necessary management approval where required.
- Complete all sales documentation and oversee the sales process through to completion.
- Organise and liaise with used equipment auction events.
Equipment Refurbishment & Preparation:
- Arrange inspections of equipment entering stock and identify refurbishment requirements.
- Review workshop recommendations and associated costs to maximize resale value and profitability.
- Develop, coordinate, and monitor refurbishment plans for each machine.
- Respond effectively to changes in refurbishment requirements during the process.
- Liaise with third-party suppliers and specialist repair providers.
- Update stock values following refurbishment.
Customer Relationship Management:
- Visit customers across the UK to understand their current and future equipment requirements.
- Build strong, long-term relationships with customers and industry partners.
- Identify opportunities for both new and used equipment sales.
- Maintain accurate CRM records for customer visits, leads, and opportunities.
- Develop a thorough understanding of customers' businesses, operational requirements, and future project pipelines.
- Discuss finance and payment options where appropriate.
- Resolve customer concerns by working collaboratively with internal teams.
- Represent the business at trade shows, exhibitions, and customer factory visits.
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Skills & Experience
- Previous experience in account management and/or technical sales.
- Excellent communication skills with a professional and confident telephone manner.
- Outstanding customer service skills across telephone, email, and face-to-face interactions.
- Strong commercial awareness with the ability to identify and develop new business opportunities.
- Ability to build rapport quickly and establish long-lasting customer relationships.
- Self-motivated with the confidence to make decisions and work independently.
- Adaptable and able to thrive in a fast-paced, changing environment.
- Professional, credible, and customer-focused.
- Passionate about delivering exceptional customer outcomes.
- Experience within the construction equipment, plant machinery, or heavy equipment sector.
- Strong organizational and planning skills.
Personal Attributes
- A collaborative and supportive approach to teamwork.
- Accountability and ownership of their responsibilities.
- A proactive, solutions-focused attitude with a willingness to go the extra mile.
- A genuine desire to learn, develop, and continually improve.
- High standards, attention to detail, and pride in delivering quality work.
- A commitment to exceeding customer expectations and achieving outstanding results.
If this role is of interest, please apply or email me directly at tom.fox@elitecn.co.uk.
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