Lotus Laser Systems
Sales & Marketing Administrator
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Location: Essex, Basildon
Employment type: Full-time, permanent
About Lotus Laser Systems:
Lotus Laser Systems is a specialist UK manufacturer of industrial laser marking, engraving, and cutting systems. We work closely with customers to understand their applications, test materials, and specify systems that deliver reliable, repeatable results.
We are looking for an organized, commercially minded Sales & Commercial Administrator to support our sales team, manage customer enquiries, and help maintain an efficient, professional customer journey.
The Role:
This is a varied role combining sales administration, lead coordination, CRM management, customer communication, and practical showroom support.
You will often be one of the first points of contact for prospective customers. Your role will be to ensure enquiries are handled professionally, information is captured accurately, and opportunities continue to move through the sales process.
You will also coordinate demonstrations and sample requests, maintain the showroom, and support selected marketing activities. This position would suit someone who enjoys taking ownership, improving processes, and working across several areas of a growing technical business.
Key Responsibilities:
Sales Administration and Customer Coordination
- Respond to incoming sales enquiries by telephone, email, and website channels.
- Gather the initial information required to understand each customer’s application, requirements, and timescales.
- Qualify and distribute leads to the appropriate member of the commercial team.
- Ensure enquiries are acknowledged and followed up promptly.
- Support the preparation of quotations, proposals, presentations, and customer documentation.
- Coordinate meetings, demonstrations, online appointments, and follow-up activity.
- Maintain clear communication with customers throughout the enquiry and sample-testing process.
- Assist with sales order administration and the handover of confirmed projects to the relevant internal teams.
- Monitor outstanding actions and help ensure commitments made to customers are completed.
CRM and Pipeline Management:
- Maintain accurate and complete records within Pipedrive.
- Record customer requirements, communications, next actions, and lead statuses.
- Monitor the sales pipeline and highlight enquiries that require follow-up.
- Help maintain consistent lead qualification, segmentation, and data-entry standards.
- Produce regular pipeline, enquiry, and activity reports for management.
- Identify missing information, duplicate records, and inactive opportunities.
- Support improvements to CRM layouts, workflows, templates, automations, and reporting.
- Encourage consistent CRM use across the commercial team.
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Showroom, Demonstration, and Sample Support:
- Maintain the showroom as a professional and welcoming customer environment.
- Ensure demonstration systems, displays, samples, and sales materials are organized and presentable.
- Prepare for customer visits, online demonstrations, exhibitions, and internal meetings.
- Coordinate customer sample parts, artwork, and application information.
- Track sample jobs from receipt through testing, documentation, and return.
- Carry out straightforward sample preparation and application testing following training.
- Ensure results, photographs, and supporting information are correctly recorded and shared.
- Work with the applications and technical teams when specialist testing is required.
General Commercial Administration:
- Maintain organized digital records, templates, and shared sales documentation.
- Assist with meeting preparation, note-taking, and action tracking.
- Coordinate diaries and appointments where required.
- Support exhibition planning, customer events, and supplier arrangements.
- Help maintain stocks of brochures, samples, stationery, and showroom materials.
- Provide general administrative support to the sales and management teams.
- Suggest practical improvements to administrative and customer-facing processes.
Marketing Support:
- Assist with email campaigns, customer outreach, and follow-up communications.
- Update sales presentations, brochures, and other customer-facing materials.
- Help prepare photographs, short written updates, and demonstration content for social media.
- Coordinate marketing schedules, exhibition requirements, and product promotions.
- Ensure customer-facing materials are accurate, professional, and consistent with the Lotus Laser brand.
- Work with external or internal marketing resources when required.
Skills and Experience:
Essential
- Previous experience in sales administration, commercial support, customer service, or a similar coordination role.
- Strong organizational skills with the ability to manage several priorities.
- Clear and professional written and verbal communication.
- Confidence communicating with customers by telephone, email, and in person.
- High attention to detail and accurate data-entry skills.
- Experience using a CRM system or other structured customer database.
- Good working knowledge of Microsoft Office, including Outlook, Word, Excel, and PowerPoint.
- Ability to follow tasks through to completion without requiring constant supervision.
- Comfortable working in a technical, manufacturing, or product-led environment.
- Willingness to learn basic laser applications and assist with practical demonstration tasks.
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Desirable
- Experience using Pipedrive.
- Experience supporting a B2B sales team.
- Experience preparing quotations, proposals, or sales documentation.
- Previous exposure to engineering, manufacturing, machinery, or industrial products.
- Experience coordinating customer demonstrations, samples, or exhibitions.
- Familiarity with Canva, email marketing platforms, or social media scheduling tools.
- Experience improving administrative workflows or CRM processes.
Personal Attributes
The successful candidate will be:
- Proactive, dependable, and willing to take ownership.
- Highly organized, with a structured approach to work.
- Friendly and professional when dealing with customers.
- Comfortable asking questions and gathering accurate information.
- Commercially aware and able to recognize when an enquiry requires urgent attention.
- Practical and willing to support hands-on showroom and demonstration activities.
- Confident using technology and learning new systems.
- Resourceful when solving day-to-day problems.
- Able to work independently while remaining a supportive member of the wider team.
- Motivated by providing a high-quality customer experience.
What Success Looks Like
Within this role, success means:
- Customer enquiries are acknowledged and progressed promptly.
- CRM records remain accurate, complete, and useful.
- Sales opportunities have clear next actions and are not allowed to become inactive.
- Demonstrations and sample requests are organized professionally.
- Customers receive clear, consistent communication.
- The showroom and commercial materials reflect the quality of the Lotus Laser brand.
- Salespeople spend more time speaking with qualified prospects and less time managing avoidable administration.
- Commercial processes become more consistent and efficient over time.
What We Offer
- A varied role within a specialist UK manufacturing business.
- A salary of £31,000–£35,000 gross per annum, depending on experience.
- Training on our products, applications, CRM, and internal processes.
- The opportunity to develop knowledge of industrial laser technology.
- Direct involvement in improving sales and customer-service processes.
- A supportive team environment where ideas and initiative are valued.
- Opportunities for further responsibility as the business continues to grow.
Application:
Please apply with your CV and a short covering note explaining your relevant experience and why you believe you would be well suited to the role.
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