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Sales & Marketing Coordinator Apprenticeship
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Sales & Marketing Coordinator
The Sales & Marketing Coordinator provides administrative and coordination support to the Hotels Commercial team, helping deliver sales and marketing initiatives across the hotel portfolio.
Job purpose:
The Sales & Marketing Coordinator supports the delivery of day-to-day sales and marketing activity across the hotel estate. Working as part of the Hotels Commercial team, the role helps coordinate enquiries, proposals, campaigns, reporting and follow-up actions to support corporate, group and direct booking opportunities while building experience across sales, marketing and commercial operations.
Responsibilities:
- Provide day-to-day support for corporate, group and local sales activity across the hotel portfolio.
- Help coordinate client enquiries, proposals, presentations and follow-up activity.
- Maintain accurate sales trackers, account updates and reporting information.
- Assist with marketing activity across direct, digital and local channels.
- Support the delivery of campaigns, offers and promotional activity for business and direct booking channels.
- Keep sales materials, customer communications and hotel information up to date.
- Work with colleagues in Commercial, Revenue, Marketing and Operations to support booking opportunities.
- Support weekly and monthly review meetings with updates and action tracking.
Key stakeholders:
- Hotels Commercial team.
- Sales / Commercial Lead.
- Revenue team.
- Marketing team.
- Hotel Operations teams.
- Corporate and local business clients.
Performance measures:
- Accurate and up-to-date tracking of sales activity, opportunities and actions.
- Timely follow-up and good coordination of corporate and group booking enquiries.
- Effective support for marketing campaigns and promotional activity.
- Clear and reliable communication across Commercial, Revenue, Marketing and Operations teams.
- Consistent administrative support across proposals, reports and customer communications.
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Multi-channel marketer (level 3)
Understanding apprenticeship levels [opens in new tab]
Course contents
- Develop or interpret briefs for external or internal stakeholders and measure delivery in-line with the specification and agreed timelines.
- Plan and coordinate a marketing activity using marketing tactics to acquire and retain one or more customer segments using available resources.
- Contribute to the generation of innovative and creative approaches across video, images, and other formats, both online and offline, to support campaign development.
- Use research/survey software to gather audience insight and/or evaluation to support the project.
- Use copywriting techniques to write persuasive text/copy to meet a communications objective ensuring it is in-line with organisational brand guidelines.
- Build and implement multi-channel campaigns across a variety of platforms, either offline or digital media.
- Proofread marketing copy ensuring it is accurate, persuasive and is on brand.
- Use software to design and create marketing assets to meet the technical specification.
- Contribute to the research of external suppliers to support recommendations and procurement of marketing goods and services.
- Organise offline and digital assets ensuring they are co-ordinated and legally compliant.
- Use a content management system to publish text, images, and video/animated content.
- Create and maintain spreadsheets to support marketing activities such as project/budget planning and organisation of marketing assets.
- Use technology and software packages to support day to day activities, e.g., stakeholder communications, development of briefs, data analysis, report writing, presentations and project management.
- Identify and use data and technologies to achieve marketing objectives.
- Monitor and amend campaigns to meet budget requirements including time and monetary costs.
- Review campaigns regularly to ensure effectiveness, to optimise the results.
- Measure and evaluate campaign delivery to identify areas for improvement.
- Use data analysis tools to record, interpret and analyse customer or campaign data.
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Desirable qualifications
- GCSE in:
- English (grade C/4)
- IT or Digital Related (grade C/4)
- Maths (grade C/4)
Share if you have other relevant qualifications and industry experience. The apprenticeship can be adjusted to reflect what you already know.
Competitive salary.
Structured development opportunities and role-relevant training.
Role based within the hotel's commercial function, with travel to sites as required.
Working patterns and travel expectations to be confirmed in line with business needs.
Our 59 Motorway service areas and 31 hotels across the UK's motorway network offer you a warm welcome. Eat in, take away Welcome Breaks got you covered.
https://welcomebreak.co.uk/ (opens in new tab)
Your earnings can increase over time with an apprenticeship. Find out about potential future pay [opens in new tab].
Ongoing Training and Development.
The contact for this apprenticeship is:
LIFETIME TRAINING GROUP LIMITED
The reference code for this apprenticeship is VAC2000042590.
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