Succeed Recruitment Solutions
Sales & Marketing Director
How your CV stacks up
Upload your CV to see how well it fits this job role
?%
We're seeking a strategic and highly experienced Sales and Marketing Director
To join an award-winning travel specialist, where you'll play a key role in driving commercial growth and shaping the company's future success.
Role Overview
Reporting to the Managing Director, this is a broad commercial leadership role responsible for building an integrated Sales and Marketing function that combines brand, customer insight, digital capability, CRM, sales excellence, and technology to deliver exceptional customer experiences and long-term commercial success. Working closely with the Executive Leadership Team and Board, you’ll provide strategic leadership across customer acquisition, conversion, retention, and customer lifetime value, ensuring Sales and Marketing operate as one commercial growth engine.
Our client is looking for an ambitious, commercially minded leader who combines strategic vision with a passion for building brands, developing high-performing teams, and delivering sustainable business growth. The successful candidate will have a proven track record of leading integrated Sales and Marketing functions within a customer-focused organisation and will be comfortable influencing at Executive and Board level. They’ll bring the strategic capability to shape long-term direction whilst maintaining a strong commercial focus on execution and results.
Key Responsibilities
- Develop and deliver an integrated Sales & Marketing strategy aligned to the Company's long term growth ambitions.
- Drive sustainable revenue growth, market share, and profitability across both the UK and US markets.
- Lead the commercial development of the US business, creating a scalable growth model that can be replicated as the business expands internationally.
- Identify new commercial opportunities, strategic partnerships, and routes to market.
- Lead annual commercial planning, budgeting, and performance reporting.
- Lead the ongoing development of the brand, customer proposition, and market positioning.
- Oversee content strategy, PR, communications, social media, and brand storytelling.
- Develop integrated customer acquisition strategies across paid, owned, and earned channels.
- Lead performance marketing, digital marketing, website optimisation, and digital customer experience.
- Build strategic partnerships, affiliate programmes, and referral initiatives that support scalable growth.
- Lead and develop a high-performing sales function focused on customer experience and commercial performance.
- Develop CRM and customer lifecycle strategies that increase engagement, retention, and customer lifetime value.
- Develop a modern commercial capability that leverages customer data, marketing technology, automation, and AI to improve effectiveness, productivity, and customer experience.
- Lead the continued evolution of the Company's marketing technology roadmap, ensuring systems support scalable UK and US growth.
- Build, inspire, and develop high-performing Sales and Marketing teams.
- Work closely with Product, Operations, Finance, and Technology to deliver integrated business objectives.
Reasons to use Rodeo
Start with a chat, not a search bar
Grad scheme, placement, apprenticeship? Not sure what you want yet — that's fine. Your agent talks it through with you and turns "I have no idea" into a shortlist.
It searches the market for you
Every day your agent scans the market matching roles against what actually matters to you, not just keywords on a CV.
Only hits
No noise. No "maybe this fits." Just roles with a clear explanation of why they're right — and where to focus when applying.
Skills Required
- Significant senior leadership experience across Sales and Marketing within a consumer-facing business.
- Experience within travel, hospitality, leisure, or another premium consumer-facing business.
- A proven track record of delivering profitable commercial growth through integrated sales and marketing strategies.
- Experience of building recognised consumer brands through data-led customer acquisition, retention, and commercial optimisation.
- Experience leading insight-driven commercial functions that use experimentation, testing, and optimisation to drive continuous improvement and measurable commercial performance.
- Proven ability to scale customer acquisition across multiple markets, translating customer insight into compelling propositions and sustainable growth opportunities.
- Strong understanding of brand strategy, performance marketing, CRM, customer lifecycle management, customer insight, and analytics.
- Experience of leveraging Salesforce CRM, Marketing Cloud Account Engagement (Pardot), and marketing automation as strategic commercial platforms.
- Experience introducing automation, AI, and technology-enabled ways of working to improve effectiveness, productivity, and scalability.
- Experience across both digital and traditional marketing channels, including CRM, performance marketing, content, PR, partnerships, and offline media.
Get help with your application
Your very own career expert that helps elevate your application to the next level.
Compensation and Benefits
On offer is a competitive salary circa £90k, plus 10% performance-related bonus & other excellent benefits. This is a remote role with weekly visits to our client’s West Midlands-based head office.
How to Apply
If this role is of interest to you, please apply online.
Additional Information
If you’re interested in learning more about this Sales & Marketing Director opportunity, please press the apply online button now!
Not for you? Then please visit our website to view the other exciting roles we have available: www.succeed-recruitment.com
Succeed Recruitment Solutions - for the best Travel jobs, Multilingual jobs, and Contact Centre jobs.
“It took my CV and asked me questions relevant to understanding what kind of jobs to suggest for me. Suggestions were almost perfect. Jobs were exactly what I’ve been looking for.”
Jessica, London
Skills
Location