Shankar Foods
Sales Representative (Independent Trade)
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Company Description
Shankar Foods is a leading World Foods distributor in the UK, supplying authentic global flavors to a nationwide network of over 900 retailers. As the exclusive UK distributor for ITC’s premium brands, including Aashirvaad, Sunfeast, B Natural, and Yoga Bar, the company delivers high-quality, culturally rich products to diverse communities. Shankar Foods partners with major retailers such as Tesco, Asda, and Morrisons, reflecting a strong focus on accessibility, reliability, and service excellence. With retail-ready solutions that cover merchandising and a demand-driven supply chain, Shankar Foods supports supermarkets, independents, and wholesalers alike. The team is driven by a passion for connecting cultures through food and helping retailers grow in the fast-expanding World Foods category.
Role Description
This is a full-time, on-site Sales Representative (Independent Trade) role based in London. The Sales Representative will identify new business, manage and grow relationships with independent retailers, wholesalers, and small chains within the assigned territory. Daily responsibilities include:
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- Visiting retail outlets
- Presenting product ranges
- Negotiating listings
- Securing orders in line with company sales targets
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The role also involves:
- Merchandising products for optimal visibility
- Monitoring stock levels
- Coordinating with the internal team to ensure timely deliveries and accurate invoicing
The Sales Representative will track sales performance, prepare regular reports, gather market insights, and provide feedback on promotions and competitor activity to support ongoing commercial strategy.
Qualifications
- Proven skills in field sales, account management, and customer relationship building within FMCG or grocery/World Foods sectors.
- Strong commercial awareness, negotiation, and basic merchandising skills to drive profitable growth in independent trade outlets.
- Effective communication, interpersonal, and presentation skills, with the ability to engage diverse retail partners and decision-makers.
- Self-motivated, organized, and able to work independently in a territory-based role, including planning routes and managing time efficiently.
- Comfort with basic sales reporting, use of CRM or sales tracking tools, and proficiency in standard office software (e.g., Excel, email).
- Valid driving license and ability to travel regularly within Edinburgh and surrounding areas.
- Previous experience in food distribution, ethnic/World Foods, or grocery retail is highly beneficial.
- Relevant education in business, marketing, or a related field is an advantage, though equivalent experience will be considered.
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