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Sales - Sales Advisor - UK
Sales Advisor – New Look
About the Role
We’re the feel-good fashion brand making style accessible and fun for over 55 years, across our website, mobile app, and over 300 stores in the UK.
By living our core values—Play To Win, Customer Obsessed, We Are One, and It Starts With Me—we deliver That New Look Feeling for our customers and team.
Job Purpose
As a Sales Advisor, you’ll work with your management team to provide the ultimate omnichannel shopping experience, ensuring customers receive the highest level of service by embodying our Service Promise.
You’ll drive a fun yet results-driven culture, aligned with our brand values while inspiring customers to shop, improve confidence, and showcase their personal style in our latest fashion.
Accountabilities & Responsibilities
Customer Focus
- Deliver impactful service techniques to inspire customers to look and feel good.
- Personalise interactions with customers, blending personality and professionalism. -brace omnichannel solutions, guiding customers between online, mobile app, or in-store journeys for a seamless experience.
- Engage with the local community—including partnerships with charities—to build meaningful connections with customers.
- Maintain store aesthetics and shopability to create an inspiring, visually engaging retail environment.
Team Collaboration
- Foster a culture where everyone is valued, empowered, and has a voice.
- Foster peer-to-peer support to develop and elevate each team member’s potential.
- Collaborate with the team to drive Retail Strategy and adhere to targets.
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Growth & Performance
- Track personal targets and exceed KPIs to drive store performance.
- Stay updated with New Look’s offerings to recommend products authentically.
- Adhere to Health and Safety (H&S) procedures to ensure a secure shopping experience.
- Monitor store profit drivers—maximising sales, minimising loss, and optimising costs.
- Ensure compliance with all Mandatory Training Modules.
Skills & Knowledge
- Charismatic communicator: Engaging with customers while staying true to your unique style.
- Market awareness: Understanding your local customer demographics and community.
- Fashion discernment: Staying ahead of trends and evolutions in the retail landscape.
- Team-first mindset: Collaborative, adaptable, and a strong fit for our culture.
- Detail-oriented: Ensuring store standards are consistently high.
- Preferred, though not mandatory: Previous retail experience.
Key Relationships
- Store Manager
- Deputy/Sales Manager
- Supervisor
- Entire store team
- Local New Look operations
Core Roles Within the Position
Your Voice Representative
- Act as the voice of your team, fostering confidence in voicing feedback and share feedback to improve the workplace.
- Support the delivery of internal engagement initiatives and communications.
- Represent store interests at quarterly Territory Your Voice Meetings and occasionally bi-annual divisional meetings, sharing themes and ideas for improvement.
- Effectively challenge store management with data-driven solutions based on team insights.
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Key Holder (Operational/Delivery)
- (Upon completion of mandatory training) Take responsibility—with Territory Leader approval—for store opening/prep in the absence of key managers.
- Ensure adherence to H&S and security protocols during pre-opening tasks such as deliveries.
- Oversee team operations and stock logistics when not covered by senior members.
Department Specialist
- Drive exceptional department standards, maintaining operational excellence for a superior customer journey and performance goals.
- Utilise data and reporting to shape department strategy and recommend high-performance trends.
- Serve as the go-to expert on products to guide customer recommendations.
Visual Merchandising Specialist
- Align with brand VM and Point-of-Sale (POS) guidelines, enhancing product display and retail standards.
- Execute window and mannequin styling to promote current trends and promotions.
- Monitor competitive and influencer trends to inspire designs and floor layouts.
Why Choose New Look?
- Supportive culture: We uphold inclusion and diversity, celebrating our global team’s passion.
- Development focus: Training and progression opportunities to help you thrive.
- Flexible work arrangements: Adapting to your skillset—discussing shifts and patterns that align with your lifestyle.
Apply with a simple-format CV (e.g., Microsoft Word) for a smooth application process.
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