West Technology Forensics
Sales Specialist (Forensics)
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About West Technology Forensics
West Technology Forensics, established in 1993, is the global market leader in Vacuum Metal Deposition (VMD) technology for latent fingerprint development. Following the successful launch of two new forensic products in 2025 (AminoVac & Mo-Sho) and with further innovations in development, the business is expanding its team to meet increasing customer demand. This position sits within the forensic sales division and works in close partnership with customers, commercial stakeholders, and R&D to drive customer success and support ongoing product innovation.
Role Summary
The Sales Specialist will be responsible for building and developing relationships with existing and prospective customers within the forensic science domain. The role is highly customer facing and consultative, involving site visits, demonstrations, workshops, and event support, alongside office-based work including customer support, quoting, marketing support, and product positioning.
This is not a hard-sales role. Success in this position depends on trust building, natural curiosity, and the ability to hold in-depth conversations about forensic workflows and operational challenges. Insights gained in the field will be shared with R&D to support ongoing product development. Regular global travel should be expected to account for up to 50% of your time.
Key Responsibilities
- Build and develop trusted, long-term relationships with forensic laboratories and related stakeholders
- Conduct consultative discussions to understand customer operations and future needs
- Travel to customer laboratories as and when required
- Deliver and support product demonstrations, workshops, and customer presentations
- Support trade shows and forensic industry events (in-person and marketing support)
- Work with the wider organisation to help develop product and commercial strategies
- Manage your own diary, travel arrangements, and customer appointments
- Proactively create and maintain customer appointments by phone and email using CRM database
- Tailor product demonstrations to each customer’s current and future operational needs
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Working Pattern
It is anticipated that your first six months will be primarily office-based (or business travel), moving to a hybrid format where appropriate. Flexibility to arrange your own travel within company guidelines.
Training and Support
West Technology Forensics provides:
- Full support and training on the communication/customer-facing aspects of the role
- Industry expert training on forensic techniques and products
- Ongoing team support in the field and in role development
- Access to external training opportunities where appropriate
- Opportunities for personal and professional development courses
Essential Criteria
- Excellent interpersonal and communication skills (phone, email, in-person)
- A minimum of two years of working experience (non-forensics related is acceptable)
- Comfortable with regular customer contact and proactive outreach
- Able to build trust and maintain long-term professional relationships
- Organised and self-motivated, with the ability to manage your own diary and travel
- Comfortable working independently
- Ability to communicate complicated material to a less technical audience
- Strong consultative mindset with a natural, non-hard-sell approach
- UK full driving licence and ability to travel worldwide.
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Desirable Criteria
- Experience working with forensic laboratories, law enforcement support environments, or scientific/laboratory customers.
- Experience demonstrating technical or scientific products
- Experience with demos, workshops, and trade shows.
- Experience translating customer feedback into product/innovation insight
- Experience in procurement processes, such as tenders
- Ability to help build customer requirements and translate into tangible solutions
What Success Looks Like
- Strong customer relationships built on trust
- Volume of sales opportunities opened and developed
- High-quality customer interactions and relevant demonstrations
- Effective territory planning and appointment generation
- Valuable field insight shared back to the business to support innovation and product development
Compensation & Benefits
We offer a market competitive package and are open to hiring at different levels. Compensation will be tailored to your experience, technical expertise, and the impact you can bring to the role, and we’re happy to build the right package for the right person. We’re committed to making a fair offer that reflects the market and the individual.
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