Sandman Hotel Group
Sales Support and Research Coordinator
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Department: Sales & Commercial
Reports To: General Manager
Location: Sandman Signature Glasgow Hotel
Salary: Competitive
Type: Full-Time, Permanent
Role Overview
The Sales Support & Research Coordinator supports the Sales Manager and wider commercial team through lead generation, market research, sales administration, reporting, and client coordination. The role is responsible for identifying new business opportunities, maintaining an accurate sales pipeline, supporting enquiry conversion, and providing market insights that help drive hotel revenue.
This position works closely with Reservations, Revenue, and Operations teams.
Key Responsibilities
Sales Support & Lead Generation
- Research corporate, group, and event opportunities within the local market.
- Build and maintain prospect databases and lead lists.
- Conduct outbound sales activity including calls, emails, and follow-ups.
- Support the preparation of proposals, quotations, contracts, and presentations.
- Manage incoming sales enquiries and ensure prompt responses.
Market Research & Commercial Analysis
- Monitor competitor activity, pricing trends, and market developments.
- Research local events, conferences, and demand drivers.
- Identify low-demand periods and target business opportunities to support occupancy.
- Provide market intelligence and commercial insights to the Sales Manager.
Pipeline Management & Reporting
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- Maintain accurate records in Opera, CRM, and sales tracking systems.
- Track enquiries, quotations, conversions, and lost business.
- Produce weekly and monthly sales activity and performance reports.
- Monitor KPIs including lead generation, conversion rates, and revenue contribution.
Client & Internal Coordination
- Support account management activities and client relationship development.
- Coordinate site visits, familiarisation trips, and client meetings.
- Liaise with Reservations, Revenue, Events, and Operations teams to ensure smooth handover of confirmed business.
- Assist with sales campaigns, promotional activity, and commercial projects.
Essential Skills & Experience
- Strong organisational and administrative skills.
- Excellent communication and relationship-building abilities.
- Confident using Microsoft Office, particularly Excel.
- Strong attention to detail and reporting capability.
- Proactive, commercially aware, and customer focused.
Desirable Skills & Experience
- Experience with Opera PMS, CRM systems, or similar hotel software.
- Knowledge of the Glasgow hospitality market.
- Previous outbound sales or lead generation experience.
Professional Standards
The Sales Support & Research Coordinator represents the Sandman Signature Glasgow Hotel brand in all interactions and is expected to maintain professional standards, a positive attitude, and excellent communication at all times.
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We believe that by taking care of our team members, we create a positive atmosphere that benefits both our team members and guests. We want you to love coming to work and also find that working with Northland has a positive influence on your life outside of work.
PERKS
- 28 days holiday per annum
- Additional Holiday with length of service milestones
- Flexible schedule
- Pension
- Free Parking whilst on shift
- Rewards and recognition
- Growth opportunities
- Dedicated Training Programme
- Team, Friends and Family Hotel rates
- Up to 40% of food discounts
- Referral Bonus starting at £250
- X3 complimentary nights stays to use in the UK, Ireland or North America
- Education & Skills Development Reimbursement program
- All Northland United Kingdom & Ireland team members are eligible for their brands specific perks in North America
Summation
Submission of resume does not guarantee an interview or an actual transfer. Qualified applicants are encouraged to apply, provided they meet the minimal requirements of the applicable skills required.
You must be legally entitled to work in UK to apply.
Applications will not be accepted via email or in person.
We thank all applicants for their interest in Career opportunities with The Sandman Hotel Group, however, only those applicants we wish to interview will receive a reply to their application.
ABSOLUTELY NO PHONE CALLS PLEASE
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