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Sales Trainer
Location: Brand New Glasgow Office – 4 days per week office, 1 day home/remote
At Citation, we offer something unique for both our colleagues and clients—an opportunity to grow, thrive, and succeed like nowhere else. With over 30 years of excellence, our focus remains on growth, investment, and service quality.
As one of the UK’s biggest providers of Health & Safety, HR, Employment Law, and ISO services, our culture prioritises authenticity, agility, and collaborative relationships—not bureaucracy or hierarchy. This is your chance to join a fast-moving business that rewards vision, determination, and performance-driven success.
With 110,000+ clients across the group and 15 acquisitions in the last three years, our ambition knows no limits.
About the Role
This hands-on Sales Trainer position is all about building on our Glasgow team’s momentum. Consistently delivering strong results, this role focuses on elevating team performance through targeted coaching, training, and accountability.
Key Responsibilities
- Developing sales teams to ensure they are the best in the business by improving performance and sharpening skills.
- Designing and delivering high-impact training sessions that enhance both new starter and experienced team capabilities.
- Coaching sales professionals in real-time moments—call structure, objection handling, rapport-building, and closing techniques.
- Analysing recorded calls to identify patterns and turning insights into actionable strategies.
- Creating frameworks, such as scripts, talk tracks, and playbooks that align with high performers’ behaviours and drive results.
- Leading engaging roleplays, workshops, and 1:1 coaching sessions to bolster confidence and capability.
- Using data-driven insights to refine training, track performance, and continually improve outcomes.
- Optimising onboarding to ensure new hires hit the ground running and achieve full competency quickly.
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Requirements & Qualifications
We’re looking for a proven success story in the following areas:
- Strong background in appointment setting, SDR (Sales Development Representative) roles, or outbound sales—you know the metrics and best practices because you’ve lived them.
- Proven experience coaching or developing sales teams, with a genuine passion for helping others succeed.
- Deep understanding of cold calling psychology and conversational selling techniques.
- The ability to translate top-performer behaviour into structured, repeatable frameworks that others can easily adopt.
- Confidence delivering both group training workshops and tailored 1:1 coaching, adapting your approach for different personalities and skill levels.
- A data-driven mindset with experience using CRM systems and dialler platforms to assess performance and spot opportunities.
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Next-level curiosity and enthusiasm for our growth-focussed environment is a must—this role merges formal training with hands-on mentoring to accelerate performance.
What You’ll Get from Us
At Citation, we believe in nurturing your holistic wellbeing while fostering career growth. Here’s what you’ll enjoy:
- A flourishing, people-first culture—we celebrate success daily and recognise growth and achievement.
- Generous benefits, including:
- A full day off for your birthday (above your generous annual leave entitlement and bank holiday package).
- Comprehensive wellbeing programmes and access to a health cash plan.
- Investment in development—your growth is prioritised through learning opportunities, mentorship, and career progression.
- Trust and transparency—open lines of communication ensure you’re aligned and excited by our business strategy.
- Meaningful impact—no clock-watching, just every day being an opportunity to learn, excel, and make a difference.
Here, we’re more than just a workplace—we’re a mission-driven team that values, empowers, and challenges you to become the best you. Join us today.
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