Propel Holdings
Salesforce Administrator
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Salesforce Administrator – Mid-Level
Propel (TSX: PRL)
About Propel
Propel (TSX: PRL) is a fintech company building a new world of financial opportunity by facilitating access to credit for consumers underserved by traditional financial institutions. Through its AI-driven platform, Propel evaluates customers in a more comprehensive way than traditional credit scores can.
Our revolutionary fintech platform has already helped consumers access:
- Over one million loans and lines of credit
- Over one billion dollars in credit
At Propel, we bring together brightest talent to build opportunities through results and growth from within. Our culture fosters curiosity, innovation, and continuous improvement, supporting both employees, customers, and shareholders to succeed together.
The Role
Propel Holdings is investing heavily in Salesforce as its core operational platform. Over the next 12 months, you’ll work across:
- Marketing Cloud rollout
- Service Cloud go-live with Agentforce embedded
- MuleSoft integration layer and a new Identity Provider rollout
- An in-house Agentforce programme bringing AI-driven categorisation in-house
You’ll:
- Have direct input into platform decisions
- Work with a small, growing team
- Have direct access to senior leadership
We are seeking a mid-level Salesforce Administrator to join our Delivery Team and own platform-side configuration as part of a multi-year Salesforce transformation programme. This is not a maintenance role—you’ll be hands-on with Flows from day one while collaborating with developers, QA lead, BA, and Tech Lead in a well-structured delivery environment.
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Key Responsibilities
- Owning declarative configuration in our Salesforce org, including:
- Flows, validation rules, record types, permission sets, page layouts
- Translating business requirements from teams like Underwriting, Customer Service, and Risk into clean, scalable Salesforce solutions
- Supporting Service Cloud go-live, including:
- Email-to-Case, Omni-Channel routing, SLAs, milestones
- Contributing to Agentforce and AI initiatives, including AI-driven categorisation
- Working within an Agile delivery cadence, including:
- Sprint planning, Jira ticketing, capacity tracking
- Building in-house capability to reduce reliance on third-party partners
- Engaging directly with senior business stakeholders, steering discussions and addressing scope creep constructively
Skills and Attributes
Essential
✅ 3+ years of hands-on Salesforce administration experience (in-house or consultancy) ✅ Salesforce Certified Administrator (ADM-201) ✅ Demonstrable production experience with flows ✅ Strong communication skills—able to:
- Gather requirements from non-technical stakeholders
- Explain technical decisions in simple terms ✅ Consultative mindset:
- Clear tendency to clarify requirements before configuring ✅ Willingness to work as a generalist on a small team, adopting adjacent responsibilities outside strict job criteria
Desirable
🔹 Salesforce Certified Advanced Administrator (ADM-211) or Salesforce Certified Platform App Builder 🔹 Service Cloud Consultant certification or production experience with:
- Email-to-Case
- Omni-Channel routing
- SLAs
- Milestones 🔹 Hands-on experience with:
- Agentforce, Einstein, or Salesforce-native AI tools
- Permission set and permission set group management 🔹 Familiarity with Agile delivery and Jira 🔹 Background in:
- Financial services
- Consumer credit
- A regulated environment
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Benefits to Joining Propel
💰 Competitive salary 💼 Pension plan ✈ 25 days annual leave, increasing by 1 day per year (maximum 30 days) 🚀 Growth & opportunity: We promote from within and reward talent and hard work 🤝 Incredible company culture where innovation, collaboration, and continuous improvement are valued
Our Culture
Propel brings together entrepreneurial talent focused on building opportunities through results and growth. Talent and hard work are always recognised, and each team member is encouraged to foster curiosity and progress.
Equality, Diversity & Inclusion
At Propel, we celebrate diversity and believe our collective unique backgrounds, experiences, and perspectives drive innovation and happier, more productive workplaces. Our inclusive culture ensures every voice is heard, and everyone benefits from a wider range of creativity and skills. We are committed to creating a space where all employees feel valued and empowered to succeed.
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