Vista
Salesforce Marketing Cloud Automation Specialist
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Job Profile
Vista is the world’s leading global business aviation company, providing worldwide business flight services through its network of subsidiaries and a team of over 4,000 experts. A global group headquartered in Dubai, Vista integrates a unique portfolio of companies to offer asset-free services that cover all key aspects of business aviation, including guaranteed and on-demand global flight coverage, subscription and membership solutions, and trading and management services.
As our Marketing Cloud Automation Specialist, you'll own the technical execution of our Salesforce marketing ecosystem. You'll design, build, test and optimise customer journeys, marketing automations and AI-powered experiences across Salesforce Marketing Cloud and Marketing Cloud Next, and AgentForce. In addition, you will help build and roll out our next generation of AI-driven initiatives on the Salesforce platform using AgentForce.
This is a hybrid role based at our Mayfair office, with flexibility to work remotely for part of the week.
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Your Responsibilities
Salesforce Marketing Cloud
- Own the day-to-day development, optimisation and technical delivery of Salesforce Marketing Cloud.
- Build, test and deploy multi-channel campaigns, customer journeys and marketing automations.
- Develop data extensions.
- Configure and optimise Journey Builder, Automation Studio, Contact Builder and Content Builder.
- Monitor campaign performance, deliverability, platform health and data quality, resolving issues and driving continuous improvement.
Salesforce Platform & AgentForce
- Collaborate with business stakeholders to identify use cases for AI agent automation
- Design, configure, and test AgentForce agents (topics, actions, and prompts) to automate marketing workflows.
- Test, monitor, and refine agent performance, accuracy, and guardrails
- Integrate AgentForce with Data 360 and SFMC processes.
Project Delivery & Collaboration
- Play a role in the project management for Marketing Cloud and other Salesforce platform initiatives: scoping, timelines, resourcing, risk tracking, and stakeholder communication.
- Support marketing technology projects through technical delivery, testing, documentation and stakeholder collaboration.
- Maintain platform governance, technical documentation and best practice while sharing knowledge across the business.
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Required Skills, Qualifications, And Experience
You'll ideally have:
- 2+ years' hands-on experience with Salesforce Marketing Cloud, with a Salesforce Marketing Cloud certification a plus.
- Experience building customer journeys, automations and personalised marketing campaigns.
- Some knowledge of SQL, AMPscript and HTML/CSS.
- Experience with Journey Builder, Automation Studio, Contact Builder and Content Builder.
- Experience integrating Marketing Cloud with Salesforce CRM and third-party platforms.
- Working knowledge of Sales Cloud and Service Cloud.
- Strong troubleshooting, organisational and communication skills.
- A proactive approach with a passion for innovation, automation and continuous improvement.
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