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Goodlord

SDR Lead

Sheffield
Posted 1 day ago
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📍 London (E1) or Sheffield City Centre or Lincoln City Centre | Hybrid - 3 days in the office, 2 days from home

We'll build the full SDR team around the successful hire, so the location is genuinely flexible between our three office hubs.

The opportunity

Goodlord's mission is to become the gold standard platform for renting and we're looking for an SDR Lead to build our Sales Development function from the ground up.

Reporting directly to the Head of Sales, this is a true 'blank canvas' role with no pre-existing playbook. You will architect the strategy, source the tools, and hire a brand-new early careers team who will be the future of commercial talent at Goodlord!

  • Build the SDR function from the ground up, creating the strategy, playbook, processes and team rather than inheriting someone else's.
  • Experiment with tooling, automation and AI to help the team work smarter, generate better conversations and create more pipeline.
  • Balance both Enterprise and Mid-Market outbound motions, helping us figure out what great looks like across different customer segments.
  • Play a key role in shaping one of Goodlord's most important growth functions, with the freedom to test ideas, move quickly and make a genuine impact.

What We Need From You

The most important part of this role is coaching, mentorship and leadership. We need a leader who genuinely loves nurturing raw talent e.g. graduates, school & college and transforming them into high-performing commercial professionals.

  • Essential Early-Careers Coaching: A proven track record of managing, mentoring, and developing inexperienced hires, building their confidence and core commercial skills.
  • B2B SaaS SDR Experience: Significant experience within a B2B SaaS sales development environment, including time spent as a Team Lead, Senior SDR, or Player-Coach.
  • A Builder Mindset: Comfortable with ambiguity and highly motivated to create order, strategies, and playbooks where none exist.
  • Tech-Savvy Outlook: Deep familiarity with tools like Salesforce/HubSpot and Outreach/Salesloft, paired with a genuine enthusiasm for AI sales automation

Reasons to use Rodeo

I’m in my final year doing Economics and I don’t know whether to apply for grad schemes now or do a masters first. What do you think?

Honest answer — it depends on where you want to end up. A lot of top grad schemes (Big 4, civil service, banking) don’t need a masters. Let’s look at the ones you’d be competitive for now, and we can decide if a masters actually adds anything.

Also worth knowing: most autumn 2026 applications are open now. Timing matters more than you think.

Start with a chat, not a search bar

Grad scheme, placement, apprenticeship? Not sure what you want yet — that's fine. Your agent talks it through with you and turns "I have no idea" into a shortlist.

P

Graduate Consultant — 2026 Scheme

PwC·London, UK
ÂŁ35,000/yr

Why you're a good match

Strong

Your economics background and your summer at a regional bank line up with what PwC looks for on the consulting scheme. Applications close in four weeks.

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It searches the market for you

Every day your agent scans the market matching roles against what actually matters to you, not just keywords on a CV.

Why you're a good match

You’ve got the grades and the economics background, and your bank internship is exactly the experience this scheme looks for. Apply soon — deadlines close within the month.

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Strong

Experience fit

Your summer at the bank plus your econometrics coursework map directly to the day-one responsibilities on this scheme — client modelling, market briefings, and deal support.

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Strong

Only hits

No noise. No "maybe this fits." Just roles with a clear explanation of why they're right — and where to focus when applying.

Note: Whilst you won't carry an individual quota, this isn't a role for someone who wants to manage from the sidelines. We need a leader who is happy to demonstrate what good looks like and help a brand-new team develop into high-performing SDRs.

It Would Also Be Great If You Have

  • Prior experience navigating the fast-paced environment of a rapidly evolving scale-up.
  • An awareness or understanding of the PropTech sector.

Why you'll love being a Goodlordian

Aside from the role, the people, our culture and our mission, we have some other things that make Goodlord a pretty awesome place to be. Here’s a few favourites amongst Goodlordians (check out our careers page for more info).

  • Grow with Goodlord: your development is important to us, that’s why we are Great Place to Work - certified. Have a goal in mind? Share it with us so we can use some of our annual development fund to support it. We guarantee you’ll learn loads and develop both personally and professionally!
  • Your well-being matters: bi-weekly coaching with Sanctus to provide Goodlordians with a safe place to talk and support your mental health
  • 25 days holiday (plus UK Bank holidays) plus 1 day per full holiday year up to 32 days: We believe regular breaks are essential for well-being and we encourage (some may say expect!) all Goodlordians to take full advantage of their annual leave entitlement.
  • Supporting your family: we offer Goodlordians of all genders a generous 3 months of fully-paid time off to look after their new arrivals
  • Our team: we’re an energetic, sociable, and talented bunch who are super passionate about what we do and determined to make a difference. We’re all in it together, we learn from each other, we’re genuine and we don’t have time for politics

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What’s next?

If you’re ready to help us on our mission to be the gold standard platform for renting, then click apply (2-3 minutes)!

A full job spec is available on request.

Goodlord wants applicants from all backgrounds and walks of life; we are an equal opportunity employer committed to creating an inclusive environment.

Creating a space where everyone feels included is central to who we are. Because we're an open book and we learn from each other, we actively champion diverse perspectives and unique life experiences. If there is anything you need to participate fully in the interview process, we'd love to hear about that too - please include it in your application.

Please note, as we are regulated by the Financial Conduct Authority, all Goodlordians are required to pass a thorough referencing check via Experian before joining the team. We will only ask for references at the point of making an offer.

No agencies please - we have tried and trusted partners we would turn to should we require support.

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Skills

Sales Development
Coaching
Mentorship
Leadership
B2B SaaS
Sales Strategy
Playbook Creation
Salesforce
HubSpot
Outreach
Salesloft
AI Sales Automation
Team Management
Pipeline Generation
Enterprise Sales
Mid-Market Sales

Location

Sheffield, England, United Kingdom

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