Once For All UK
SDR Manager
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Role Summary
Once For All is a high-growth, cloud-based, SaaS subscription business. Our technology helps our customers to manage their supply chain governance, risk management, and compliance. We work across public and private sector and have over 250k customers across the UK across 20 different sectors including construction, transport, retail, hospitality education, facility and property management, manufacturing, local and central government.
The purpose of this role is to build, motivate, and develop a team of highly passionate, driven, and engaged Inside Salespeople to drive sales revenues and engagement across our current and prospect client base. You will be responsible for supporting the development and implementation of an evolving SDR strategy. You will work with a number of key stakeholders across the Company to drive a customer-centric sales approach. This team will be built of highly skilled sales individuals with a passion for customer centricity.
Job Responsibilities
- Develop a strong understanding of target buyers, assessing client needs, understanding business requirements, domain knowledge, products, and competitors within the Built Environment and Facilities Management space.
- Prospect and identify new opportunities with prospective clients and identify opportunities to grow business with those clients to build and maintain a healthy pipeline.
- Sell to multiple buyers/stakeholders at all levels within an organisation.
- Articulate the benefits that the Services can bring with a view to building solutions for each, using all forms of communication including in-depth client platform presentations and meetings to stakeholders at all levels of the organisation up to C-Suite.
- Implement a consultative and solution-selling methodology.
- Share best practices, help maximise the value of products and services to the client, and be seen as a subject matter expert in products and services.
- Work to business plans with focused activities in targeted accounts.
- Exceed assigned sales objectives and quarterly bookings quotas.
- Service multiple clients concurrently, meeting deadlines.
- Accurately manage and forecast your business using Salesforce.
- Exhibit professionalism when performing important housekeeping including reporting on prospect activity (weekly, monthly, and quarterly status and results presentations to internal and external teams), updating CRM (Salesforce), account planning, coordinating client requests for functionality, making proposals, and drafting concise internal and external communications.
- Recruit, hire, and onboard new SDRs, ensuring they ramp effectively on product knowledge, messaging, and process.
- Lead regular 1:1s, live call/email reviews, and coaching sessions to build skills, handle objections, and support each team member's career development.
- Define and continuously refine the team's outbound playbook – messaging frameworks, sequences, and lead qualification criteria – to standardise best practice across the team.
- Own team-level KPI tracking and reporting (activity volume, conversion rates, pipeline contribution) using CRM and sales engagement dashboards, using insights to drive performance.
- Build a positive, accountable team culture that keeps SDRs motivated and resilient through the volume of rejection inherent in outbound prospecting.
- Partner with Marketing to align on target customer profiles, campaign follow-up, and conversion of inbound leads into qualified pipeline.
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Knowledge, Skills, Experience, and Qualifications
- 5+ years of sales experience with SaaS/IT or hosted software.
- 5+ years of sales experience within the built environment space preferred but not essential.
- Background in a consultative/Solution Sales process interacting with C-level stakeholders.
- Excellent verbal and written interpersonal, presentation, and communication skills.
- Proven, measurable, and successful experience as a “hunter” into accounts.
- Ability to develop and manage high profile opportunities.
- Must be motivated, dedicated, and a self-starter.
- Strong analytical, negotiation, and creative problem-solving skills.
- Must have a verifiable history of meeting or exceeding sales quotas.
- Experience using Salesforce or similar CRM.
- Proven experience leading, coaching, and developing a team of SDRs/BDRs, ideally having been promoted up from an individual contributor sales role.
- Proficiency with CRM and sales engagement platforms (e.g., Salesforce, HubSpot, Outreach, SalesLoft, Sales Navigator).
- Strong data literacy – comfortable pulling insight from dashboards and funnel metrics to drive team performance and decision-making.
- Experience building or refining lead qualification frameworks (e.g., BANT, MEDDIC) and sales playbooks.
- Bachelor's degree in Business, Marketing, or a related field is preferred but not essential where offset by relevant experience.
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What We Offer
As well as a career in a fast-paced environment within an expanding business, we also offer the below benefits as standard:
- Wellness fund or *Private Medical Insurance (dependent upon role)
- Pension
- Life Assurance x 3
- 25 days holiday plus 8 Bank Holidays
- Ongoing continual professional development (CPD)
- Holiday purchase Scheme up to 5 days
- 1 paid and 1 unpaid volunteering day
- 24/7 and 365 Days Employee Assistance Programme
- Team and company offsite events
- Specsavers eye care voucher
- Free Tea, Coffee, and fruit every week – Basingstoke office
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