Bernadette
Search & Discoverability Digital Strategist (Freelance)
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About Us
We are Bernadette, A VCCP Company. We are a Digital Innovation company. We design and make digital experiences, products & campaigns. We are serial collaborators, makers and pioneers. We are here to make a difference.
We are an award-winning specialist in product and service and digital comms discipline of the VCCP Partnership. We are a friendly and knowledgeable team of 80 specialists across Strategy & Data, UX, Design, Motion, Technology & Engineering, Project & Account Management, and Operations, all dedicated to creating great work across all digital channels.
Our Purpose
Bernadette means brave as a bear. Being brave as a bear is having the confidence to face any challenge. It’s having a relentless curiosity. Fearlessly breaking new ground and having a passionate pioneering digital spirit.
Our mission is to make digital more valuable, using creativity and collaboration to unlock innovation. That includes opening new categories and formats, delivering groundbreaking customer interactions, or generating long-term customer advocacy - across the whole digital ecosystem.
We design and make digital experiences, products and campaigns which set new standards for everyone to follow, are indispensable and you can’t imagine life without them.
About The Role
As a Search & Discoverability strategist at Bernadette, you’ll contribute to the development and delivery of strategies that help our clients show in the new landscape of AI-led discovery.
Working within a cross-functional team, you will have the opportunity to shape how brands are found, understood and recommended across search engines and AI interfaces.
Key to success in the role will be your ability to translate complex visibility signals into clear strategic opportunities and to turn those into practical recommendations that improve digital experience performance. This role would be ideal for an experienced strategist with a strong foundation in SEO, content or digital experience strategy, who is able to think ‘beyond SEO’ to consider the bigger brand opportunities AI-led discovery can unlock.
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As a Search & Discoverability strategist, on a typical day, you might be doing a number of these activities:
- Conducting holistic audits of brand visibility across search and AI platforms, identifying where and why brands are (or aren’t) appearing in answers
- Using our internal suite of tools alongside qualitative analysis to extract meaningful insights, not just report outputs
- Spotting opportunities across the wider ecosystem
- Producing strategic audits that synthesise findings into themes and opportunities, and prioritise recommendations
- Translating visibility insights into owned-channel actions, such as improvements to content strategy, site structure, experience journeys, and on-site authority signals
- Working with UX and design teams to ensure AI-discovery specific recommendations are grounded in user experience, and not just content volume
- Developing frameworks, roadmaps, and measurement approaches that connect AI visibility to business outcomes
- Supporting client teams in understanding how AI discovery is changing customer behaviour and expectations
- Independently facilitating working sessions to align internal teams and clients around priorities and next steps
About You
You are a strategist with 4+ years of experience in SEO, content strategy, digital experience, or related fields, with a proven track record of delivering insight-led recommendations
- You have a strong understanding of how brands show up across modern search and AI-driven interfaces, and you are curious about where this landscape is heading
- You are naturally analytical, comfortable working across multiple information sources and forming clear points of view from imperfect signals
- You can distil complexity into structured, client-ready narratives and produce high-quality audit documents that lead to action
- You are collaborative, comfortable working with diverse stakeholders across strategy, UX, data, and delivery teams
- You are keen to play a role across the full lifecycle, from research to diagnosis, through to roadmapping and execution support
- You are confident presenting your thinking to senior internal teams and clients, and able to bring clarity to an emerging and often overhyped space
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VCCP DE&I Statement
We believe that DE&I is about creating a strong culture of inclusion within our agency, where everyone can thrive and be their authentic self. VCCP is an equal opportunity employer and does not discriminate on the basis of gender, age, disability, religion, belief, sexual orientation, marital status, or ethnicity. If you require any adjustments during the application or interview process, please let us know via joinus@vccp.com.
Criminal Records Information
As part of our onboarding process, you will be required to complete a Criminal Records Declaration regarding any unspent convictions. For roles in finance, HR, Legal, IT or senior management, we may be required to verify your declaration with a basic DBS check, as well as an Adverse Finance and ID check.
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