VAPE.CO.UK
Search Engine Optimization Manager
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Company Description
VAPE.CO.UK is a UK-based online retailer dedicated to supporting people who want to quit smoking but feel overwhelmed by complex vaping terminology. The company focuses on clear, accessible information, avoiding confusing jargon and cluttered product ranges. Its website is designed to be easy to read and navigate, helping customers make informed choices without feeling lost among countless products, offers, and brands. VAPE.CO.UK aims to guide customers through each step of their transition away from smoking with straightforward advice and a streamlined shopping experience.
Role Description
The Search Engine Optimization Manager is a full-time, on-site role based in Leicester. This role is responsible for developing and executing SEO strategies that increase organic traffic, improve search rankings, and enhance online visibility for VAPE.CO.UK. Day-to-day tasks include:
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- Performing technical and content-focused SEO audits
- Conducting keyword research for product and informational pages
- Managing link-building initiatives and outreach campaigns
- Analyzing web analytics data to track performance, identify opportunities, and report on key metrics
- Collaborating with marketing, content, and development teams to implement SEO best practices across the site
- Staying current with search engine algorithm updates and industry trends to maintain a competitive edge
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Qualifications
- Strong SEO Audits and technical SEO skills to identify and resolve on-site issues.
- Proficiency in Keyword Research and on-page optimization to drive targeted organic traffic.
- Experience with Link Building, outreach, and ethical off-page SEO strategies.
- Ability to use Web Analytics tools (e.g., Google Analytics, Google Search Console) to measure and optimize performance.
- Marketing knowledge, including digital marketing fundamentals and content alignment with SEO goals.
- Hands-on experience with SEO tools (e.g., SEMrush, Ahrefs, Moz, Screaming Frog) is highly beneficial.
- Strong analytical, problem-solving, and reporting skills, with attention to detail.
- Excellent written and verbal communication skills and ability to collaborate with cross-functional teams.
- Prior experience in e-commerce or online retail is an advantage; experience in vaping or related industries is a plus.
- Bachelor’s degree in Marketing, Digital Media, Business, or a related field, or equivalent practical experience.
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