Kaweb | Digital Agency
Search Engine Optimization Specialist
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About Kaweb
Kaweb is a commercially driven digital agency based in Lichfield, Staffordshire. For over 25 years we've helped businesses of all shapes and sizes achieve their full potential through website and app development, digital marketing, and hosting. We're a close-knit, ambitious team who work hard, move fast, and genuinely care about the results we deliver for our clients.
The Role
We're looking for a Senior SEO Specialist who lives and breathes search — someone who doesn't just keep up with the industry but helps define where it's going next. You'll own SEO strategy across a portfolio of client accounts, with the freedom to shape how we approach Generative Engine Optimisation (GEO), Answer Engine Optimisation (AEO), and AI-integrated search as these disciplines become central to what we deliver.
This is not a role for someone who wants to be told what to do. We don't micromanage. You'll be trusted to own your workload, manage your own time, and deliver outstanding results with the backing of a talented team around you. The role is hybrid — we ask that you’re in the Lichfield office on Tuesdays and Thursdays, with the flexibility to work remotely the rest of the week.
What You'll Be Doing
- Developing and executing SEO strategies across multiple client accounts simultaneously, from technical audits through to content and authority building
- Leading our approach to Generative Engine Optimisation (GEO) and Answer Engine Optimisation (AEO) — shaping how Kaweb integrates these into client strategies
- Integrating AI tools into your day-to-day workflows: research, content production, analysis, reporting, and beyond
- Staying at the sharp end of industry developments and proactively bringing new thinking, tactics, and opportunities to the team
- Serving as a trusted point of contact for clients — translating complex SEO thinking into clear, commercially relevant communication
- Contributing to internal knowledge sharing: running sessions, writing process documentation, and helping to upskill the wider marketing team
- Collaborating with our development and strategy teams to ensure SEO is embedded throughout the work we do for clients
- Producing reports and analysis that tie SEO activity directly to business outcomes
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What We're Looking For
- Proven agency experience — you're comfortable working across multiple accounts in a fast-paced environment and know how to prioritise under pressure
- Deep, demonstrable SEO knowledge: technical, on-page, off-page, and content strategy
- A strong understanding of GEO and AEO and how the rise of AI-powered search is changing the discipline
- Hands-on experience with AI tools (such as ChatGPT, Perplexity, Claude, or similar) and a clear strategy for integrating them intelligently into SEO work
- Strong client management skills — confident in presenting recommendations, managing expectations, and building long-term relationships
- A proactive mindset: you seek out knowledge, share it freely, and don't wait to be asked
- Self-sufficient and organised — able to manage your own time and workload without needing close supervision
- Excellent written and verbal communication skills
Nice to Have
- Experience with technical SEO on ecommerce or complex CMS platforms
- Familiarity with AI-generated content workflows and how to ensure quality and authenticity
- Experience contributing to or leading internal SEO training or knowledge-share initiatives
- Exposure to adjacent disciplines such as PPC or CRO
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Salary & Benefits
- £40,000 – £50,000 per annum, depending on experience.
Holiday
- 21 days per annum, plus bank holidays
- Your birthday off — because it should always be a day off
- An extra day added for each year you're with us, up to a maximum of 26 days
Health & Wellbeing
- Telephone & Online GP — speak to a fully qualified private GP 24/7, with prescriptions delivered to your door
- Confidential Counsellor — access to a counsellor 24/7, 365 days a year
- Discounted Private Health Cover — private health cover discounts typically reserved for employees of large corporates
- Discounted Gym Membership — a range of fitness offers to keep you moving
- Retail Discounts — across high street and online stores
Electric Car Scheme
Subject to the terms and conditions of The Electric Car Scheme, you will be eligible for one of the following two options:
Subscription Plan
- Available after six months (following successful completion of your probation period)
- Includes home charger and installation
- Includes insurance
- Requires you to purchase Gap insurance each year and provide ongoing proof to Kaweb
Lease Plan
- Available after twelve months with Kaweb
- Includes home charger and installation
- Requires you to purchase comprehensive insurance and Gap insurance (if not included in your plan) each year and provide proof to Kaweb
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