Pivotal London
Search Marketing Specialist
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Paid Search & App Downloads Director
Central London
Hybrid (3 days in office)
£46,000–£60,000 DOE
We're partnering with a leading network agency to find a Paid Search & App Downloads Director to join a specialist performance team working on one of the world's most recognised subscription-based digital entertainment brands.
This is an opportunity to lead global app acquisition activity across multiple European markets, managing high-performing teams while shaping best practice across paid search, app store marketing, and mobile measurement.
The Role
You'll take ownership of the planning, delivery, and optimisation of Mobile App Install campaigns, ensuring best-in-class execution, tracking, and reporting across international markets. You'll work closely with both onshore and offshore teams, leading campaign strategy while collaborating with platform partners and measurement providers to drive performance.
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What You'll Be Doing
- Leading the delivery of global Mobile App Install (MAI) campaigns across Paid Search and App Store channels.
- Managing and developing onshore and offshore account teams.
- Driving campaign strategy, optimisation, and performance reporting.
- Working closely with Mobile Measurement Partners (MMPs) to ensure robust tracking and attribution.
- Supporting activity across Search, Social, and Display acquisition campaigns.
- Defining and implementing best practice for app growth and measurement across multiple international markets.
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About You
We're open to speaking with candidates who are either:
- A dedicated Mobile App Installs (MAI) specialist, or
- A strong Paid Search professional with hands-on experience supporting app acquisition campaigns.
Experience with the following is highly desirable:
- Google Ads
- Google App Campaigns (UAC)
- Apple Search Ads
- Microsoft Ads
- Mobile attribution and measurement platforms
Experience working on subscription-based apps or digital products (such as streaming, entertainment, or membership platforms) would be a distinct advantage.
Candidates must have the right to work in the UK without sponsorship
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